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Price taker
The firm is a price taker and cannot influence the price of the good or service that it produces.
MR = P
In Perfect Competition, marginal revenue equals price.
TR - TC
Total revenue minus total cost, determines profit maximizing output.
MR = MC
Marginal analysis, determines profit maximizing output.
If MR > MC
The firm should increase output.
If MR < MC
The firm should reduce output.
P < ATC
If firm shuts down, it faces a loss equivalent to total fixed costs per day.
Firm’s Supply Curve
Firm’s supply curve is the same as the MC curve at prices above the minimum point of AVC.
Short Run Market Equilibrium
Economic profits
Long Run Market Equilibrium
Normal or Zero-economic profits
Monopoly
A market with one seller, no close substitutes, and barriers to entry.
How Monopoly Arises
No close substitutes, Barriers to entry.
Natural Monopoly
Economies of Scale
Legal Monopoly
Govt franchises/licenses, Utilities; Casinos.
MR = MC
The profit maximization condition.
Monopoly and Perfect Competition
Underproduction creates a deadweight loss, consumer surplus shrinks, producer surplus expands
Key idea behind price discrimination
Convert consumer surplus into economic profit.
Discriminating among groups of buyers
The firm offers different prices to different types of buyers, based on things like age, employment status or some other easily distinguished characteristic.