Into to mass media final

The Golden Age of Radio was from:

The 1930s to the 1940s.

The transistor allowed the radio to become:

Portable.

Station owners and advertisers liked formatting because it:

Created listener loyalty and Created a target audience.

The Top 40 radio format was invented by two station owners who got their idea:

From a bar jukebox.

The first radio scandal involved DJs and:

Payola.

William Paley grew the CBS network by:

Undercutting NBC's affiliate cost and stealing NBC's talent.

True or False; Because of "The War of the Worlds" broadcast, Congress enacted new rules on programs presented as newscasts.

True

True or False; The most popular radio format is talk radio.

True

David Sarnoff thought radio was just a fad.

False

The Supreme Patent Court of the USA recognizes Guglielmo Marconi as the father of radio

False

________ was trying to invent television while working for Westinghouse:

Vladimir Zworkykin.

Although the first commercial station was put on the air by David Sarnoff in 1932, TV didn't take off for the following reasons:

WWII.

Elite stage.

Radio had all the programming people wanted.

The original standard resolution for American television was ______ lines:

525

In 1941, the fledgling television industry adopted the following standards:

None of the above.

The first four TV networks were:

ABC, CBS, NBC, DuMont.

The Golden Age of television, during which time shows like The Honeymooners, Superman and Leave it to Beaver ran, was from ________:

1948-1958.

Cable TV started:

In the 1950s. TV manufacturers wanted to sell TV sets to people who didn't get reception, so cable TV gave them reception.

A rating is the:

Percentage of homes with televisions tuned to a particular channel at a particular time.

Local stations qualify as network affiliates.

True

The word "public" was used in PBS instead of "educational" because the word "education" turns people off.

True

Personal computers have been around since:

1980's

The Internet was devised after the following historical event made it necessary:

The Cuban Missile Crisis.

The first military incarnation of the Internet was:

ARPANET.

The first civilian incarnation of the Internet was:

Usenet.

The United States posts _____ of the world's Internet traffic:

50 percent.

Computers have been around since:

The abacus.

Compared to other forms of media, the Internet is:

Personalized.

E-Commerce means:

Buying and selling online.

The military invented the Internet because they wanted a communications device with no central control.

True

The first form of computer was the pocket calculator.

false

Newsreels began in:

France

The Biltmore Agreement of 1933:

Limited radio networks to two five-minute newscasts each day so as not to interfere with newspaper sales.

The first news broadcast was:

The 1920 presidential election.

Electromagnetic recording tape was discovered by Americans because:

U.S. soldiers found it working in German radio stations during WWII.

Radio news became popular during World War II because:

Journalists could report live from the scene.

After WWII, radio showed it was more trustworthy than print news because:

Of the Truman/Dewey newspaper debacle.

Early TV news covered "pseudo events" because:

Spot news was tough to cover because developing and editing film was a time-consuming process.

The first major live spot news story in TV history was:

Jack Ruby shooting Lee Harvey Oswald in front of a live NBC camera.

Newsreels did just that - carry the news. They were never meant as propaganda.

False

Radio became the place to turn for news because of World War I.

False

Public relations is:

A business that establishes and maintains a positive relationship with the public.

The first president to have a press secretary was:

Andrew Jackson.

In the 1800s, public relations encouraged people to:

Move west.

The father of modern public relations, Ivy Lee, made his mark by:

Bringing the coalminers strike to an end by getting the coalminer's side to the press.

The U.S. government got into the PR business during WWI when Woodrow Wilson authorized the:

Committee on Public Information.

In 1947, the Public Relations Society of America established a code of ethics which said PR workers should be:

Honest.

These three categories make up what a PR firm does:

Research, counseling and communication.

A press release is designed to:

Inform the public.

Advertise an event.

Make the client look good.

The first PR course was taught at:

New York University

King of hype, P.T. Barnum, once claimed a woman in his circus was the 161-year-old nurse of George Washington. Then he:

Sent a letter to the editor saying the woman was a fake. She wasn't Washington's nurse, she was a robot.

Advertising is:

Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

The first printed forms of advertising were:

Handbills.

An ad broker:

Purchased ad space in a newspaper then sold it to various clients.

Sixty percent of the American public feel _______ about advertising:

Negative.

Advertising grew during the Industrial Revolution because of:

Mass demand products.

Puffery is:

Making misleading or intentionally wrong statements about a product.

In 1924, the American Association of Advertising Agencies developed a code of ethics that promoted:

Truth in advertising.

An advertising campaign designed to be spread by word of mouth is called:

Viral marketing.

Jingles helped delay the launch of the television industry by making radio advertising so profitable.

True

Subliminal advertising works.

False

_____ is not a branch of media law:

Slander rights.

A work by author __________ is still cited as a treatise on free speech:

John Milton.

Many printers came to the New World to escape English:

Print licensing.

Who was involved in the first free speech lawsuit?

John Peter Zenger.

The Alien and Sedition Acts made it illegal to:

Criticize the government.

The Comstock Law made it illegal to:

Teach sex education and to send information about birth control and abortion through the mail.

The Equal Opportunity Rule:

Requires stations to provide equal airtime for candidates of the same office.

Deregulation:

Came about because legislators feared the US would lose its edge in the global marketplace.

Obscenity laws are in place because:

Courts have determined obscenity is not protected speech.

Using someone's likeness without their permission is known as:

Appropriation.

Teleological ethics (utilitarianism) are the:

The end justifies the means.

Deontological ethics (absolutism) are the:

Ethics of duty.

Situation ethics are the:

Ethics of doing something out of love for your fellow man.

______ is the biggest obstacle in the flow of information:

Friendship.

This is an example of a conflict of interest:

Covering a news story about your sister's catering business.

What's the biggest ethical gaffe a reporter can make?

Lie. Plagiarize.

Checkbook journalism is when:

The reporter pays someone to tell his or her story.

One of Hollywood's earliest ethical foibles was:

Paying Mexican revolutionary Pancho Villa to film his battles.

It's always acceptable to accept a glass of water from someone you're interviewing.

False

It's OK to date a source.

False