interviews

define interviews

• interaction face to face between interviewer & interviewee

• questions asked to determine their thoughts and feelings on topic

whats the 3 types of interviews

structured, semi - structured , unstructured

define structured

• list of prepared questions

• follow up questions may be asked= prepared before hand

semi structured

• some planned in advance

• follow up questions emerge from answers

unstructured

• general aim

• few questions planned in advance

• like a convo

• new Q based on previous answers

whats a strength

• extensive info= detailed= extra insights =high validity

• obtain info from those who cant write = can rephrase question = increases validity

whats a weakness

• data difficult to analyse =irrelevent info =clear conclusions difficult to draw

• less comfortable giving personal info to sensitive topics = reveal not true feelings= limits validty