IB English magazine terms

Anchorage

A means of connecting signs to specific meanings. For example, ‘anchorage text’ has a direct relation to images and will help to create meaning/ties to the correct message; acts as an anchor to the text

Body copy

The main text on a page

Buzz words

Worlds such as “exclusive” that suggest that they are the only magazine to cover the story.

By-line

A line that gives the name of the author of an article or piece of writing, typically found under the headline.

Callout

A quote from the cover artist/band - used to pull the reader in

Central Image

The main image. Usually relies on the reader knowing who they are

Cover lines

Headlines or phrases on the cover of a magazine that entice readers to purchase the publication by highlighting articles or features inside.

DPS

Double Page Spread, a layout format in magazines where content spans across two pages.

Drops Cap/Drops Capital

A typographic style that features a large capital letter at the beginning of a paragraph, often used to draw attention and enhance visual appeal.

FC

Front cover

Flash

Usually found in a text box/arrow/circle… referring to additional information about the content

Graphic Features

Smaller images, to add interest to treasers, plugs, etc…

Hanging Indent

A style of formatting where the first line of a paragraph is flush left and subsequent lines are indented. This is often used in bibliographies and reference lists.

Header

Information line at the top of a page

Masthead

The title of a magazine usually placed at the top of the front cover

Plugs

Information about the smaller stories in the magazine given on the cover

Pull quote

phrase or sentence taken from an article that is highlighted or enlarged to grab attention and entice readers.

Skyline

Sell lines/words found right at the top of the magazine

slogan

tries to convince the reader that this magazine is better than its rivals

Tagline

The authors name printed at the end of a short article

Teasers

Short phrases or words on the front cover to tempt the reader to buy the magazine