Rhythm
Related movement that leads the eye smoothly and easily from one part of the design to another
Variety
Is the use of several elements of design to hold the viewer's attention and to guide the viewer's eye through
Balance
The arranging of design parts to create a feeling of rest and equilibrium
Form
Follows nature is an architecture and design technique that uses shapes and forms found in nature such as plants, animals, insects
Texture
design that defines the surfaces of shapes and forms
Line
Width - thick, thin, tapering, uneven. Length - long, short, continuous, broken.
Colour
is a proprietary perceptual color model. It is based on the color opponency hypothesis of color vision
Value
is the gradation from light to dark across a form
Shape
There are three types of shapes used in graphic design: geometric, abstract, and organic
Natural/Organic
or natural shapes in design, are associated with nature. In other words, they often look similar to things found in nature - like plants, animals, and rocks. They tend to be characterized by curving lines and a lack of symmetry.
Abstract
abstract shapes - and even abstract art, are all about interpretation
Biomorphic
or nonobjective: ones that while abstract nevertheless refer to, or evoke, living forms
Geometric
include basic shapes like circles, squares, and triangles.Geometric shapes have clear, perfect edges that are usually made with tools.
Actual Texture
The actual physical surface of an artwork or design.
Simulated Texture
is able to suggest something true by using texture imager
Invented Texture
a texture that is completely made up by the artist, usually resembling a pattern or design.