is a proprietary perceptual color model. It is based on the color opponency hypothesis of color vision
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Value
is the gradation from light to dark across a form
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Shape
There are three types of shapes used in graphic design: geometric, abstract, and organic
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Natural/Organic
or natural shapes in design, are associated with nature. In other words, they often look similar to things found in nature - like plants, animals, and rocks. They tend to be characterized by curving lines and a lack of symmetry.
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Abstract
abstract shapes - and even abstract art, are all about interpretation
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Biomorphic
or nonobjective: ones that while abstract nevertheless refer to, or evoke, living forms
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Geometric
include basic shapes like circles, squares, and triangles.Geometric shapes have clear, perfect edges that are usually made with tools.
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Actual Texture
The actual physical surface of an artwork or design.
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Simulated Texture
is able to suggest something true by using texture imager
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Invented Texture
a texture that is completely made up by the artist, usually resembling a pattern or design.