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Media

Ways of transmission

Multimedia

Combination of text, graphics, audio and animation

Medium

Pathway or channel through which ideas, information and meaning flow as they travel from one place or person to another

Text

the basis for word processing programs

Graphic Images

Visually appealing images made for humansto convey information or ideas, often used in multimedia presentations.

Animation

refers to moving graphics images.

Video

a sequence of moving images that create the illusion of motion, often accompanied by sound.

Traditional Media

often defined as a set of monolithic industries with discrete practices and workflows that are proprietary to specific segments of creative workforce.

seven traditional forms of mass communication

 books, newspapers, magazines, film, sound recordings, radio and television.

Old media

Closely related to the seven forms of mass communication

New Media

used to describe the relatively recent emergence of digital technologies that have changed the way the content is produced, distributed, and consumed.

Lev Manovich

lead for the computerization of media

Numerical Representation

new media objects can be defined numerically

Structural Modularity

new media object retains its individuality

Automation

the computer can be programmed to serve as an agent of content design and production

Variability

new media objects are not bound to a single fixed form but can exist, and often do, in a “potentially infinite” number of versions.

Cultural Transcoding

delves deeply into the theoretical implications of using computers to represent the various products of human culture.

Multimedia Presentations

may be viewed by a person on stage, projected, transmitted, or played locally with a media player. ‘

Broadcast

may be a live or recorded multimedia presentation. Broadcasts and recordings can be either analog or digital electronic media technology.

Digital Online Multimedia

may be downloaded or streamed.