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Markets
Any arrangement that brings buyers and sellers together, enables them to get information, and allows for a transaction
Different Types of Markets
Farmers market
One-on-One
Retail stores
Online retailers
Opportunity Cost
What you have to give up to obtain what you desire
Search and Information Cost
The time, money, and effort that buyers and sellers spend to find each in a market
Transaction Costs
All other costs involved in making the actual transactionW
What is the business goal?
To convince the consumer that the benefits of buying the good exceeds the cost
Public Policy
To change behavior, economist recommend using incentives to change citizens’ cost benefit calculus