ADPR Strat Exam 4 (Lesson 14)
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28 Terms
1
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Culture
2
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Components of Culture
3
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Verbal/Non-Verbal Language
4
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Perceptions of Time
5
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Space-Related Issues
6
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Colors
7
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Greet Each Other
8
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Religion
9
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Gender Roles
10
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High-Context Cultures
11
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Low-Context Cultures
12
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Cultural Values
13
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Hofstede’s Six Dimensions of Cultural Values
14
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Individualist Cultures
15
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Collective Cultures
16
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Power Distance
17
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Masculine Culture
18
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Feminine Culture
19
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Uncertainty Avoidance
20
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Long-Term Orientation
21
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Short-Term Orientation
22
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Indulgence-Restraint
23
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Standarization
24
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Adaption
25
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Glocalization
26
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Globalization of Advertising (Benefits/Advantages)
27
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Product Categories
28
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Global Approach
Note 
Flashcards (31)