PSYCH 2121 - Human Cognition
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8 Terms
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What is Social Psychology?
Thoughts, feelings, and behaviours best understood in a social context.
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Kurt Lewin (1890-1947)
Founder of social psychology, conducted research during WWII. Idea that behaviours are influenced by conflicts in our social environments.
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Lewin’s Formula for Behaviour
B = f(P,E)
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Construal
People do not respond to an objective reality, but a subjective one. Look at through eye of beholder.
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Choice Architecture
Thinking about how choices are presented to people when making decisions
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3 Points of Choice Architecture
Perceived social norms
Limited Attention
Channel Factors
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Nudges
Small acts or changes that shape automatic behaviour; cues in our environment guide our actions
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Note 
Flashcards (20)