Hospitality and Tourism Vocab

Petty-cash fund

Small amount of cash kept on hand for minor purchases.

Service marketing

Promoting services instead of physical products.

Secondary information

Data that already exists, collected by someone else.

Marketing information management

Gathering and using data to make good business decisions.

Pop-up ads

Online ads that suddenly appear in a new window.

External business correspondence

Letters or emails sent to people outside the company.

Visual merchandising

How products are shown in stores to attract customers.

Information management

Organizing and controlling information for a business.

Casual research

Quick, simple research to get general ideas.

Standards

Rules or guidelines for doing something correctly.

Marketing research

Collecting and studying information to make better marketing choices.

Continuing education courses

Extra classes taken to learn new skills after school.

Warranties

Promises to fix or replace a product if it breaks.

Advergaming

Advertising inside a video game.

Economic impact

How an event or action affects money and jobs in a community.

Sales channel

The path a product takes from company to customer.

Public relations (PR)

Managing a company's image and relationship with the public.

Observations

Watching people or situations to learn information.

Product mix

All the products a company sells.

Executive summary

A short version of a longer report or plan.

Sales promotion

Short-term activities that boost sales (like coupons or contests).

Clientele

A group of regular customers.

Post-sales experience

What happens after a customer buys something (like service or support).

Descriptive research

Research that describes characteristics of a group (like age or habits).

Cash flow

Money coming into and going out of a business.

Invoice

A bill listing what was sold and how much it costs.

Sales forecast

A prediction of future sales.

Display ads

Online ads that are usually banners or images on a website.

Direct marketing

Advertising straight to customers (like emails or texts).

Distribution

How products get from the maker to the buyer.

Word-of-mouth (WOM) strategy

Getting people to talk about your product naturally.

Vendor

A person or company that sells goods or services.

Promotional mix

A blend of different marketing activities (ads, PR, sales promotions).

Banner ads

Rectangular online ads shown on websites.

Competitive advantage

Something a company does better than competitors.

Product bundling

Selling multiple products together for one price.

Product positioning

How a product is seen in customers' minds compared to others.

Bias

An unfair preference for or against something.

Product placement

When a brand appears inside a movie, show, or game.

Trade show

A big event where businesses show off their products.

Special events

Planned activities to attract attention or customers (like concerts or fairs).

Guarantees

Promises that a product will meet certain quality standards.

Emotional intelligence

Being good at understanding and managing emotions.

Pricing

Setting how much a product or service will cost.

Market size

The total number of potential buyers for a product.

Exploratory research

Early research to find out what you don't know yet.

Diaries (research method)

Participants record their activities or feelings over time for a study.

Operations

Day-to-day activities that keep a business running.

Cash control

Managing how cash is handled in a business.

Marketing

Promoting and selling products or services.

Business law

Rules that businesses must follow.

Correlations

A relationship between two things (but not necessarily cause-and-effect).

Business image

How people see and think about a company.

Data-collection instrument

Tools used to gather information (like surveys or questionnaires).

Marketing research brief

A short document explaining the goals and plan for a marketing study.

Internal business correspondence

Messages sent between people inside the company.

Hospitality

Providing friendly service to guests or customers.

Questionnaire

A list of questions used to collect information.

Promotion

Ways to get customers interested in buying.

Security policies and procedures

Rules to keep people and property safe.

Safety procedures

Steps to protect people from harm.

Product life cycle

The stages a product goes through: introduction, growth, maturity, decline.

Channel management

Handling how a product gets to customers.

Regulations

Official rules made by the government.

Advertising

Paid messages to promote products or services.

Suggestion selling

Recommending additional products when a customer buys something.

Primary information

New data collected directly from sources.

Product/service management

Improving and managing products or services to meet customer needs.

Professional development

Learning new skills to grow in your career.

Financial analysis

Studying financial data to make better business decisions.

Target marketing

Focusing marketing efforts on a specific group.

Press release

An official announcement given to the media.

Buzz marketing

Creating excitement so people talk about a product.

Discussions

Talking with others to share ideas or solve problems.

Mobile marketing

Advertising through phones and mobile devices.

Economics

The study of money, goods, and services.

Product development

Creating and improving products.

Communication skills

Being able to clearly send and receive messages.

Marketing plan

A detailed guide for promoting and selling products.

Product extensions

New versions or additions to existing products.

Social platforms

Websites and apps where people interact online (like Instagram or TikTok).