Imedia Topic Area 2 Factors influencing product design

Media products designed to sell a specific product or service have the primary purpose to _.

Advertise/Promote

What is the primary purpose of a media product designed to teach the user a new skill or provide knowledge?

Educate

Media products like digital games or fiction films are primarily created for the purpose of _.

Entertainment

What is the primary purpose of a news website or a weather app?

To inform

A charity campaign designed to change an audience's opinion or behaviour has the primary purpose to _.

Influence

Which planning document is provided by a client to tell a designer exactly what is needed for a project?

Client Brief

In a client brief, what term describes the values and 'vibe' of a company, such as being 'eco-friendly'?

Client Ethos

What element of a client brief defines the style of the product, such as 'Sci-fi' or 'Retro'?

Genre & Theme

In a client brief, the term 'Timescales' refers to what specific constraint?

The deadline for the project's completion

Identify the four main formats a client brief can take.

Written, Meeting/Discussion, Commission, and Negotiated

What is a 'Commission' style client brief?

A formal request where a larger company hires a smaller one to perform a specific task

How does a 'Negotiated' brief differ from a 'Written' brief?

It involves a back-and-forth agreement between the client and designer rather than a fixed document

What are 'Audience Demographics'?

Characteristics used to segment an audience into groups based on factual data

The audience segmentation category 'Income' is primarily used to differentiate between which two types of products?

Luxury and Budget products

Which audience segmentation category covers a person's level of knowledge or schooling?

Education

How is 'Location' used as a category for audience segmentation?

It identifies whether the product is for a local, national, or global audience

What audience segmentation category includes hobbies, political views, and free-time activities?

Interests/Lifestyle

Define 'Primary Research'.

The collection of new, original information specific to a project

Define 'Secondary Research'.

The use of existing information and data that has already been collected by others

Name two methods of conducting primary research.

Questionnaires and Focus Groups (or Interviews/Online Surveys)

Name two sources used for secondary research.

Internet sites and Books (or Magazines/Journals/TV)

What is the main advantage of primary research over secondary research?

It is up-to-date and specific to the project's needs

What is the main disadvantage of secondary research?

The information may be out of date or not exactly what is required

Information based on opinions and feelings is known as _ data.

Qualitative

Information expressed in numbers and facts is known as _ data.

Quantitative

Into which three categories are media codes divided?

Technical, Symbolic, and Written

Which technical code refers to shot types, angles, and movements?

Camera techniques

What are the two main types of lighting used in media products?

High-key (bright) and Low-key (dark/moody)

Dialogue, sound effects (SFX), and music are all examples of _ codes.

Technical

What does the symbolic code 'Mise-en-scene' encompass?

Everything within the frame, including props, costumes, and setting

The choice of font style, such as Serif or Sans Serif, is a _ code.

Written

What is the difference between formal and informal language tone in media?

Formal uses professional language, while informal may use slang or casual speech

Which symbolic code uses specific colours to represent emotions like danger or passion?

Colour theory

Why is 'Age' a vital category of audience segmentation for media producers?

It ensures content is appropriate and appealing for specific development stages

In research, what is a 'Focus Group'?

A small group of people gathered to discuss and provide qualitative feedback on a product

What written code refers to the style, size, and emphasis of text?

Typography

How does 'Occupation' help segment a target audience?

It groups people based on what they do for a living, influencing their interests and budget

Why might a media company use quantitative data during the planning phase?

To prove there is a large enough market for a product using statistical evidence

What is 'Media Convergence'?

When different media technologies and sectors overlap in a single device

Which media sector includes newspapers and magazines?

Print Publishing

Traditional media refers to forms used before the _ age.

Digital

Which job role is responsible for writing the text for advertisements or marketing materials?

Copywriter

What are the primary responsibilities of a 'Graphic Designer'?

Creating visual concepts to communicate ideas through logos and layouts

The senior role responsible for setting the overall artistic vision of a project is the _.

Creative Director

Identify one way a media product's purpose influences its layout.

An educational product may use clear, structured headings, while an entertainment product uses vibrant graphics

How does a 'Formal' client brief differ from an 'Informal' one?

A formal brief is a structured written document; an informal brief is often a casual verbal discussion

In audience segmentation, what does 'G.A.P.L.I.' stand for?

Gender, Age, Profile/Interests, Location, Income

What is the purpose of using 'Subtitles' in an interactive media product?

To improve accessibility for users with hearing impairments

Why would a designer choose a 'Sans Serif' font for a modern tech website?

It looks cleaner and more contemporary, appealing to a younger audience

What is the main drawback of primary research in terms of project management?

It can be slow and expensive to conduct

How does 'High-key' lighting affect the mood of a scene?

It creates a bright, happy, and optimistic atmosphere

Which category of audience segmentation groups people based on their gender identity?

Gender

A 'Call to Action' (CTA) in an advertisement is an example of which type of media code?

Written code

What symbolic meaning is often associated with the colour 'Green' in media design?

Nature, growth, or the 'go' signal

Which research method is best for gathering 'Qualitative' data about a new game concept?

Interviews or Focus Groups

In a client brief, what does 'Content' typically specify?

Specific assets that must be included, such as logos or specific text

How does audience 'Income' affect the choice of media codes in advertising?

High-income targets may see elegant typography and minimalist layouts (luxury style)

What is the purpose of a 'Focus Group' in the research phase?

To gather deep qualitative insights and opinions from potential users

Which technical code involves the volume, mixing, and clarity of sounds?

Audio properties

What is a 'Target Audience'?

The specific group of people a media product is designed to reach

How does 'Location' influence the language used in a media product?

It determines the use of specific dialects, slang, or localized cultural references

In a media project, what does 'Constraint' mean?

A limitation placed on the project, such as budget, time, or legal requirements

Which media code category involves the positioning of elements on a page or screen?

Technical (specifically layout)

What written code refers to the use of formal vs. informal language?

Language Tone

Name one disadvantage of using secondary research sources like the internet.

Information may be inaccurate or biased

How can 'Mise-en-scene' be used to convey a character's social status?

Through the quality of their clothing, the props they hold, and the setting they are in

Which audience segmentation category is most affected by a product's price point?

Income

What is the purpose of 'Style' in media design?

To ensure the product's look and feel aligns with the client's ethos and audience expectations

Which media sector produces 'eBooks' and 'interactive PDFs'?

Digital Publishing

How do technical codes like 'Camera Movement' create engagement in a sports advert?

Fast pans and tilts create a sense of speed and energy

In research, what is 'Quantitative Information' used to identify?

Trends, patterns, and statistical majorities

What is the benefit of a 'Written' client brief for the designer?

It provides a clear, permanent record of requirements to refer back to

Which audience demographic category divides people into 'Male', 'Female', or 'Non-binary'?

Gender

How does 'Occupation' influence the content of an educational media product?

It allows the level of technical terminology to be adjusted to the user's professional knowledge

What symbolic meaning is often associated with 'Red' in media?

Danger, passion, or excitement

Which research method would be most cost-effective for reaching 1,000 people quickly?

Online Survey

How does 'Age' influence the choice of 'Technical Codes' in a children's TV show?

Bright lighting, simple camera shots, and clear audio are often used

Why is it important to define the 'Target Audience' before starting the design process?

To ensure all media codes used are relevant and engaging to the intended users

In a brief, what is the 'Client Identity'?

Information about who the client is and what they represent (their ethos)

What is the purpose of using a 'Serif' font in a traditional newspaper?

It conveys authority, tradition, and is generally easier to read in long printed blocks