Convenience Sampling
choosing individuals from the population who are easy to reach results in a convenience sample
why are convenience samples bad
often underrepresents the data
voluntary response sampling
a sampling method that consists of people who choose to be in the sample by responding to a general invitation
why are voluntary response samples bad
people who feel strongly about an issue, particularly people with strong negative feelings, are more likely to take the trouble to respond
random sampling
a sampling method that involves using a chance process to determine which members of a population are included in the sample
random sampling methods
simple random samples (SRS) stratified random samples cluster random samples systematic random samples
bias
would consistently underestimate or consistently overestimate the value you want to know when the study is repeated many times
simple random samples (SRS)
a sample chosen in such a way that every group of n individuals in the population has an equal chance of being selected as the sample
sampling variability
when different samples of the same size from the population produce different estimates
stratified samples
the population is divided into smaller groups, subpopulations (strata), then another random sampling method is used to create the sample
cluster samples
population is divided into smaller groups, clusters, that are then randomly selected for the sample
systematic samples
researchers select members of the population at the same intervals (k) determined in advance
undercoverage
some members of the population are less likely to be chosen or cannot be chosen for the sample
nonresponse
when an individual chosen for a sample cant be contacted or refuses to participate
response bias
there is a consistent pattern of inaccurate responses to a survey question
population
entire group of individuals we want info about
census
collects data from every individual in the population
sample
subset of individuals in the population from which we collect data
confounding
occurs when two variables are associated in such a way that their effects on a response variable cannot be distinguished from each other
response variable
measures the outcome of the study
explanatory variable
may help predict or explain changes in a response variable