Recall
A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.
recognition
a measure of memory in which the person need only identify items previously learned, as on a multiple-choice test
relearning
a measure of memory that assesses the amount of time saved when learning material for a second time
Encoding
the processing of information into the memory system—for example, by extracting meaning.
storage
the retention of encoded information over time
retrieval
the process of getting formation out of memory.
parallel processing
the processing of many aspects of a problem simultaneously; the brain's natural mode of information processing for many functions, including vision.
sensory memory
the immediate, very brief recording of sensory information in the memory system
short-term memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten
long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
explicit memory
memory of facts and experiences that one can consciously know and "declare"
implicit memory
retention independent of conscious recollection
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
Chunking
organizing items into familiar, manageable units; often occurs automatically
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
testing effect
enhanced memory after retrieving, rather than simply rereading, information
shallow processing
encoding on a basic level based on the structure or appearance of words
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
semantic encoding
the encoding of meaning, including the meaning of words
episodic
explicit memory of personally experienced events; one of our two conscious memory systems
flashbulb memory
a clear memory of an emotionally significant moment or event
LTP (long-term potentiation)
an increase in a synapse's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.
Priming
the activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or response
mood congruent
the tendency to recall experiences that are consistent with one's current good or bad mood
serial position effect
our tendency to recall best the last and first items in a list
anterograde amnesia
an inability to form new memories
retroactive interference
the disruptive effect of new learning on the recall of old information
repress
the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories.
retrograde amnesia
an inability to retrieve information from one's past
proactive interference
the disruptive effect of prior learning on the recall of new information
misinformation effect
incorporating misleading information into one's memory of an event
source amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined
Concepts
a mental grouping of similar objects, events, ideas, or people
prototype
a mental image or best example of a category
creativity
the ability to produce novel and valuable ideas
convergent thinking
narrows the available problem solutions to determine the single best solution
divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions)
Algorithm
A methodical, logical rule or procedure that guarantees solving a particular problem.
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
represetativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited
Framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
context effects
memory is aided by being in the physical location where encoding took place
phoneme
in language, the smallest distinctive sound unit
Morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix)
Syntax
Sentence structure
aphasia
impairment of language, usually caused by left hemisphere damage either to Broca's area (impairing speaking) or to Wernicke's area (impairing understanding).
Universal Grammar (Chomsky)
Noam Chomsky's theory that all the world's languages share a similar underlying structure
linguistic determinism (Whorf)
Whorf's hypothesis that language determines the way we think
self-reference effect
tendency to better remember information relevant to ourselves