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ecommerce
use of online systems and technologies to conduct business
role of ecommerce in global environment
business can take advantage of developments(transportation, secure payment systems) to operate in global environment
enable business to sell their g/s online, allowing access to global market, enable B2C, C2C and B2B for buying and selling
business can use technology(internet marketing, inventory management systems) to grow business in global environment
elements of a good ecommerce website
adaptive website design
payment process
location detector
adaptive website design
design must be attractive to consumers
compatible with all computer systems and various languages
payment process
includes easy to use, secure payment process for international buyers
minimize risk of fraud
location detector
able to detect location of visitors for future customization in language, currency, price etc
EG: use AUD in Australia
impacts of technology in global expansion
improve staff training and skills
able to adapt new ways to do things as tech evolve
access to reliable software to meet business needs
examples of tech that help business expansion
GPS delivery system
faster shipping tech
safe payment methods
automated supply chain
create new work flow software
ecommerce security systems
operate 24/7 in global market
costly to develop, maintain and upgrade system
costly to train staff to operate the security systems
how to improve ecommerce security measures
secure website
secure payment process and two factor authentication
ecommerce security policy, stating customer info is protected
ecommerce privacy issues
procedure to treat customers info carefully to maintain their privacy
customers privacy concerns
unauthorized access to personal data due to security breaches
risk of secondary use without consent, collecting consumer data
use of tech in global market
to distribute products
for ecommerce
social media campaigns
distribution of products
allow business to get their products to international customers
able to communicate directly with customers
able to track inventory
efficient and quick, no use of cash
ecommerce
use of websites allow customers globally to shop and order online 24/7
websites can use multiple language to appeal to wider market
social media campaigns
able to build presence via social media and create web presence
business can use social media platforms to provide accesible customer support