Chapter 11 - E-commerce and Technology

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16 Terms

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ecommerce

use of online systems and technologies to conduct business

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role of ecommerce in global environment

  • business can take advantage of developments(transportation, secure payment systems) to operate in global environment

  • enable business to sell their g/s online, allowing access to global market, enable B2C, C2C and B2B for buying and selling

  • business can use technology(internet marketing, inventory management systems) to grow business in global environment

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elements of a good ecommerce website

  • adaptive website design

  • payment process

  • location detector

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adaptive website design

  • design must be attractive to consumers

  • compatible with all computer systems and various languages

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payment process

  • includes easy to use, secure payment process for international buyers

  • minimize risk of fraud

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location detector

  • able to detect location of visitors for future customization in language, currency, price etc

  • EG: use AUD in Australia

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impacts of technology in global expansion

  • improve staff training and skills

  • able to adapt new ways to do things as tech evolve

  • access to reliable software to meet business needs

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examples of tech that help business expansion

  • GPS delivery system

  • faster shipping tech

  • safe payment methods

  • automated supply chain

  • create new work flow software

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ecommerce security systems

  • operate 24/7 in global market

  • costly to develop, maintain and upgrade system

  • costly to train staff to operate the security systems

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how to improve ecommerce security measures

  • secure website

  • secure payment process and two factor authentication

  • ecommerce security policy, stating customer info is protected

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ecommerce privacy issues

  • procedure to treat customers info carefully to maintain their privacy

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customers privacy concerns

  • unauthorized access to personal data due to security breaches

  • risk of secondary use without consent, collecting consumer data

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use of tech in global market

  • to distribute products

  • for ecommerce

  • social media campaigns

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distribution of products

  • allow business to get their products to international customers

  • able to communicate directly with customers

  • able to track inventory

  • efficient and quick, no use of cash

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ecommerce

  • use of websites allow customers globally to shop and order online 24/7

  • websites can use multiple language to appeal to wider market

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social media campaigns

  • able to build presence via social media and create web presence

  • business can use social media platforms to provide accesible customer support