Chapter 11 - E-commerce and Technology

ecommerce

use of online systems and technologies to conduct business

role of ecommerce in global environment

• business can take advantage of developments(transportation, secure payment systems) to operate in global environment

• enable business to sell their g/s online, allowing access to global market, enable B2C, C2C and B2B for buying and selling

• business can use technology(internet marketing, inventory management systems) to grow business in global environment

elements of a good ecommerce website

• adaptive website design

• payment process

• location detector

adaptive website design

• design must be attractive to consumers

• compatible with all computer systems and various languages

payment process

• includes easy to use, secure payment process for international buyers

• minimize risk of fraud

location detector

• able to detect location of visitors for future customization in language, currency, price etc

• EG: use AUD in Australia

impacts of technology in global expansion

• improve staff training and skills

• able to adapt new ways to do things as tech evolve

• access to reliable software to meet business needs

examples of tech that help business expansion

• GPS delivery system

• faster shipping tech

• safe payment methods

• automated supply chain

• create new work flow software

ecommerce security systems

• business needs to implement security systems designed with privacy levels

• operate 24/7 in global market

• costly to develop, maintain and upgrade system

• costly to train staff to operate the security systems

how to improve ecommerce security measures

• secure website

• secure payment process and two factor authentication

• ecommerce security policy, stating customer info is protected

ecommerce privacy issues

• procedure to treat customers info carefully to maintain their privacy

customers privacy concerns

• unauthorized access to personal data due to security breaches

• risk of secondary use without consent, collecting consumer data

use of tech in global market

• to distribute products

• for ecommerce

• social media campaigns

distribution of products

• allow business to get their products to international customers

• able to communicate directly with customers

• able to track inventory

• efficient and quick, no use of cash

use of ecommerce

• use of websites allow customers globally to shop and order online 24/7

• websites can use multiple language to appeal to wider market

social media campaigns

• able to build presence via social media and create web presence

• business can use social media platforms to provide accesible customer support