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Academic Database
A database that catalogues articles from scholarly journals.
Abstract
A summary of a magazine or journal article, written by someone other than the original author.
Newspaper and Periodical Database
A research aid that catalogues articles from a large number of magazines, journals, and newspapers.
Reference Work
A work that synthesizes a large amount of related information for easy access by researchers.
Call Number
A number used in libraries to classify books and periodicals and to indicate where they can be found on the shelves.
Catalogue
A listing of all the books, periodicals, and other resources owned by a library.
Brief Example
A specific case referred to in passing to illustrate a point.
Example
A specific case used to illustrate or represent a group of people, ideas, conditions, experiences, or the like.
Supporting Materials
The materials used to support a speaker's ideas, including examples, statistics, and testimony.
Preliminary Bibliography
A list compiled early in the research process of works that might contain helpful information about a speech topic.
Research Interview
An interview conducted to gather information for a speech.
Sponsoring Organization
An organization responsible for the content of a document on the Internet in the absence of a clearly identified author.
Mode
The number that occurs most frequently in a group of numbers.
Median
The middle number in a group of numbers arranged from highest to lowest.
Mean
The average value of a group of numbers.
Statistics
Numerical data.
Hypothetical Example
An example that describes an imaginary or fictitious situation.
Extended Example
A story, narrative, or anecdote developed at length to illustrate a point.
Paraphrase
To restate or summarize an author's ideas in one's own words.
Direct Quotation
Testimony presented word for word.
Peer Testimony
Testimony from ordinary people with firsthand experience or insight on a topic.
Expert Testimony
Testimony from recognized experts in their fields.
Testimony
Quotations or paraphrases used to support a point.
Abstract Words
Words that refer to ideas or concepts.
Concrete Words
Words that refer to tangible objects.
Thesaurus
A book of synonyms.
Connotative Meaning
The meaning suggested by the associations or emotions triggered by a word or phrase.
Denotative Meaning
The literal or dictionary meaning of a word or phrase.
Quoting Out of Context
Quoting a statement in a way that distorts its meaning by removing surrounding words and phrases.
Rhythm
The pattern of sound in a speech created by word choice and arrangement.
Metaphor
An implicit comparison between two essentially different things that have something in common.
Cliché
A trite or overused expression.
Simile
An explicit comparison between essentially different things using "like" or "as."
Imagery
The use of vivid language to create mental images.
Clutter
Discourse that uses more words than necessary to express an idea.
Mental Dialogue with the Audience
The mental interaction between speaker and listener during a persuasive speech.
Persuasion
The process of creating, reinforcing, or changing people's beliefs or actions.
Antithesis
Juxtaposition of contrasting ideas, usually in parallel structure.
Alliteration
Repetition of the initial consonant sound of close words.
Repetition
Reiteration of the same word or set of words in successive clauses or sentences.
Parallelism
Similar arrangement of related words, phrases, or sentences.
Speech to Gain Passive Agreement
A persuasive speech convincing the audience a policy is desirable without encouraging action.
Question of Policy
A question about whether a specific course of action should be taken.
Question of Value
A question about the worth or morality of an idea or action.
Question of Fact
A question about the truth of an assertion.
Target Audience
The portion of the audience the speaker most wants to persuade.
Practicality
Analyzing a question of policy to determine if the plan solves the problem.
Plan
Analyzing a question of policy to determine if the speaker has a solution.
Burden of Proof
The obligation to prove a change from current policy is necessary.
Need
Analyzing a question of policy to determine if there is a serious problem requiring change.
Speech to Gain Immediate Action
A persuasive speech convincing the audience to take action in support of a policy.
Credibility
The audience's perception of a speaker's qualification to speak on a topic.
Ethos
The name used for Aristotle for what modern students of communication refer to as credibility.