Employees- Should be treated as most valuable asset e.g. taking care of health and safety, good working conditions, fair pay. Legal consequences for those who do not comply. Those working for suppliers should also be equally as important
Suppliers- Sticking to agreed contracts, not forcing renegotiation, paying on time, not putting pressure on supplier's cash flow, use ethical suppliers
Customers- Customers want a quality product or service at a fair price. Businesses which act unethically fail to fulfil this moral commitment to customers
Local community- Should be aware of impact on local community e.g. pollution, litter, using local suppliers
The government- Duty to adhere by laws set by government, comply with legislation, pay correct amount of tax