Mass Media Final

What film in the top U.S. 25 for 2024 made the least amount of its revenue at the domestic box office with just under 30% of its revenue?

Venom

Name FIVE out of the six criteria discussed in class for determining the rating of a film

 theme, language, violence, nudity, sex, and drug use

This person, arrested in 1849, is the basis for the term “confidence man” as he convinced people on the street to hand over their valuable pocket watches by pretending he knew them.

William Thompson

This podcast and documentary series of the same name depicted Amanda Riley who lied about having cancer over her blog and other social media (as well as in person) successfully for seven years, defrauding people for over 100 thousand dollars

Scamanda

What company established the first videocassette recorder (VCR) in 1975, over the objections of the movie industry?

Sony

In what year was the first televised Presidential debate?

1960

it wasn’t until this year that U.S. television introduced the first Black, solo national new anchor.

2015

This female journalist sat alongside Harry Reasoner beginning in 1975 for ABC, paving the way for other advancements in news broadcasting beyond the standard of all white men.

Barbara Walters

Beginning in 1980, this was the first television news network to provide 24-hour coverage.

CNN

In 1999, following a settlement with the makers, the U.S. established a ban on most forms of youth-oriented advertising of this product.

Tobacco

In 2014 the first of its kind was established at Robert Morris University in Illinois.

Esports Team

This governmental commission was established in 1914 as a national watchdog of business, increasing the government regulation of advertising.

FTC - Federal Trade Commission

This was the first film that received a PG-13 rating after its inclusion in the system.

Red Dawn

This former U.S. Congressman was sentenced on April 25, 2025 to 87 months in person and ordered to pay over 373,000 in financial restitution for wire fraud and identity theft.

George Santos

Richard Nixon didn’t look so well during the first television presidential debate because he had been hospitalized multiple days in the Walter Reed Hospital for a _______ injury, which he reinjured on his way into the television studio.

Knee

This person was the first solo female national new anchor, appearing on CBS.

Katie Couric

The Today Show segment that we watched where the hosts were trying to understand the concept of Internet was from what year?

1994

This video game was the highest revenue-generating game in the U.S. in 2024.

Call of Duty: Black Ops 6

Of the top 20 highest revenue video games in the U.S., at position #11, this game can boast the earliest release date, dating all the way back to November 18, 2011.

Minecraft

 in the first 10 days of release, the top U.S. video game generated ______ revenue.

1 Billion

In 2024, plus or minus 20 billion, the global video game market reached ______ billion, surpassing the global box office and global music industry combined.

184 Billion

In 1972, the first cited instance of an esports competition, entitled Artificial Intelligence Laboratory for the Intergalactic Spacewar! Olympics was convened at what university?

Stanford

This rating is the “sweet spot” for box office draw.

PG-13

The voluntary rating system is sponsored by two organizations – name one of those.

Motion Picture Association OR National Association of Theatre Owners

according to lecture, the producers of the movie Natural Born Killers edited and resubmitted the film how many times, ultimately resulting in an R rating instead of NC-17.

19

Identify two of the specific concerns identified by Kirby Dick with regard to the proceedings of the appeal process.

No recording of the appeal; no minutes taken of the meeting; all present were identified only by number; could not refer to any other film, did not receive the specific notes from the original rating.

_____ argued that if you make a movie that a lot of people want to see, no rating will hurt you, but if you make a movie that few people want to see, then no rating will help you.

Jack Valenti

Established in 1930, well before the film rating system, The _________   ___________ Production Code attempted to limit the sex and violence that could be portrayed in movies.

Motion Picture

in what year did the Motion Picture Association of America put the first official movie rating system into effect?

1968

what year was The Birth of a Nation film first released?

1915

This President not only praised the first The Birth of a Nation but he even had a showing in the White House.

Woodrow Wilson

how much did Disney pay for the acquisition of 20^th Century Fox in 2019?

71.3 Billion

The 2024 launched campaign to help protect children from online predators is called what? 

Know2Protect

Up by over 2 billion in one year, what was the reported loss to fraud, according to the FTC’s A Scammy Snapshort for 2024

12.5 Billion

Whether its referencing bottom feeders or cod chasers, this scam type involves the scammers take on a completely false persona where there are no face-to-face interactions to serve as a reality check.

Catfishing

hat is the name of the author who presented an eight-stage process used by confidence artists as they execute their scams.

Konnikova

The tendency to continue an endeavor once an investment in money, effort, or time has been made even though the normatively correct decision is to ignore past investments is called _______ _______ fallacy.

Sunk Cost

As a class, you either scored in the moderate or high category of the __________ _________ _________  or GCS scale.

Generalized Communicative Suspicion

The first stage of Konnikova’s model involves “sizing up” the potential mark and is called The -

The Put Up

In Konnikova’s eight stage called The - and The ______, the con artist counts on the mark’s desire to maintain reputation, thus remaining silent.

The Blow Off and the Fix

McCornack and Parks (1986) argued that as relationships develop, individuals become increasing confident in their ability to detect their romantic partners' duplicity. These increases in confidence subsequently produces a _____ bias:

Truth

In this maxim violation, the person is vague and ambiguous.

Manner

In this maxim violation, the person tells the truth but not the whole

Quantity

Although it has had its financial struggles, this general interest magazine established in 1922 reaches the largest number of countries in the most diverse languages.

Reader’s Digest

This President released an ad, famously referred to as the Daisy Ad, implying that the opposing candidate had the potential of starting a nuclear war.

Lyndon B. Johnson

The _____ _____ circulation or ________  _______readership identifies the total number of people who come into contact with a single copy of a magazine.

Pass along or per copy

In his guest presentation, Zach Avery said the Finji video game company featured in his article for Gameinformer magazine has a strong anti _______-time policy for game development, meaning they respect their workers’ work/life balance.

Crunch

Affection, Inclusion and ________ are the three emotions, besides fear, that advertisers use most in their ad campaigns.

Control

This orientation, one of two possibilities, highlights what an advertisement can do for the viewer/consumer.

User Orientation

This orientation highlights features/attributes of what is being advertised?

Product Orientation

Involvement as a technique involves both ______ and ________ involvement.

Visual and Physical

That part of advertising received by people whom the advertiser has no interest in reaching is referred to as _______  ________.

Circulation Waste

This emotion is so important in advertising, it has a category all of its own.

Fear

This person was a key in the quiz show scandal because of his prestigious family.

Charles VanDoren

Of the top five rated television programs at the time, how many of them were quiz shows? 

All Five

This person was President of the United States at the time of the quiz show scandal and said, “It was a terrible thing to do to the American People.”  

Dwight Eisenhower

This quiz show (in 1958) was key in highlighting the deception that was occurring after a stand-by contested found a little notebook in the greenroom of the studio with the names of Donald Duck’s nephews written in it.

Dotto

From a legal/policy perspective, why is this scandal especially important? 

It was the motivation behind establishing the first broadcast fraud laws.

This person received and then sold the rights to the first TV patent for the invention of television. 

Philo T. Farnsworth

The late 1950s through the end of the 1970s are classified as the ________ era because CBS, NBC, and ABC accounted for more than 95% of all prime-time TV viewing.

Network

Plus or minus 2%, the last episode of M*A*S*H, which aired February 28, 1983 on CBS is the top-rated television series episode of all time with a rating of what? 

60.2

This person was the FIRST black national news anchor, starting his debut in 2015 with NBC.

Lester Holt

November, February, May and July, which are referred to as the ______ months, are especially important in the television industry for setting advertising pricing.

Sweep

This currency of exchange demonstrates the proportion of households that have their sets turned on AND are tuned to a particular station, always resulting in a higher number than a rating.

Share

This device, also called a set-tuning meter, is a completely automatic device that indicates only that the television set is turned on and tuned to a particular channel.

Audiometer

Creating a significant concern in terms of the Hawthorne Effect, this approach includes a UPC recording device.

Scan America

In 2024, ______ was the top overall streaming title, measured in streaming minutes at 44.6 billion minutes watched on Disney+.

Bluey