Rhetor
A master or teacher of rhetoric
Purpose
What the audience should think/feel/do based on the message.
Exigence
The specific and compelling need to communicate or condition that invites a specific response.
Forensic Claim
Proving something has happened.
Demonstrative Claim
Demonstrating the value of something.
Deliberative Claim
Suggesting a possible action to solve a known problem.
Grounds
Evidence used to support an argument, must be sufficient, relevant, and accurate.
Rhetoric
The faculty of observing in any given case the available means of persuasion.
Rhetorical Situtation
The relationship between the rhetor, audience, and message.
Line of Reasoning
Logic of an argument.
Inductive Reasoning
A method of drawing conclusions by going from the specific to the general.
Deductive Reasoning
A logical approach where you progress from general ideas to specific conclusions.
Accident Fallacy
Applying a general rule to a situation where the rule does not really apply.
Ad Hominem
Instead of addressing someones argument or position, irrelevantly attacking a person.
Appeal to Doubtful Authority
Relying on the statements of a false authority figure, whose is framed as credible on the topic being discussed.
Appeal to Ignorance
When you argue that your conclusion must be true, because there is no evidence against it.
Appeal to Pity
When someone tries to win support for an argument or idea by exploiting one's opponent's feelings of pity or guilt.
Bandwagon
Claiming that a belief's popularity means it's correct.
Begging the Question
When an argument's premises assume the truth of the conclusion, instead of supporting it. In other words, you assume without proof the stand/position, or a significant part of the stand, that is in question.
Dogmatism
Essentially saying that no other belief but his or her own is the correct, or acceptable, one to hold.
Equivocation
When a key term or phrase in an argument is used in an ambiguous way, with one meaning in one portion of the argument and then another meaning in another portion of the argument.
Fallacy of Composition
The error of assuming that what is true of a member of a group is true for the group as a whole.
False Analogy
Assuming that because two things are alike in one or more respects, they are necessarily alike in some other respect.
False Dilemma
Presenting only two options or sides when there are many options or sides.
Hasty Generalization
Making a claim based on evidence that is just too small.
Non Sequitur
A pattern of reasoning rendered invalid by a flaw in its logical structure that can neatly be expressed in a standard logic system.
Post hoc ergo propter hoc
"Since event Y followed event X, event Y must have been caused by event X."
Red Herring
When irrelevant information is presented alongside relevant information, distracting attention from that relevant information.
Slippery Slope
When someone makes a claim about a series of events that would lead to one major event, usually a bad event.
Straw Man
When someone takes another person's argument or point, distorts it or exaggerates it in some kind of extreme way.
Tu Quoque
Intends to discredit the opponent's argument by attacking the opponent's own personal behavior and actions as being inconsistent with their argument, therefore accusing hypocrisy.
Two Wrongs
When a person attempts to justify an action against another person because the other person did take or would take the same action against him or her.