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Analogy
Explaining something complex by comparing it to something more simple.
Argument
The combination of reasons, evidence, etc that an author uses to convince an audience of their position.
Aristotelian Appeals
Three different methods of appealing to an audience to convince them â ethos, logos, and pathos.
Attitude
The writers personal views or feelings about the subject at hand.
Audience
Who the author is directing his or her message towards.
Compare & Contrast
Discussing the similarities and differences between two things to some persuasive or illustrative purpose.
Connotation
The implied meaning of a word; words can broadly have positive, negative, or neutral connections.
Context
The extra-textual environment in which the text is being delivered.
Counterargument
The argument(s) against the authorâs position.
Deductive Reasoning
A form of logical reasoning wherein a general principle is applied to a specific case
Denotation
The literal, dictionary definition meaning of a word.
Diction
The style of language used; generally tailored to be approproate to the audience and situation.
Ethos
Setting up a source as credible and trustworthy.
Evidence
The information presented meant to persuade the audience of the authorâs position.
Figurative Language
The use of language in a non-literal way; i.e. metaphor, simile, etc.
Genre
The specific type of work being presented.
Imagery
Any descriptive language used to evoke a vivid sense or image of something; includes figurative language.
Implication
When something is suggested without being concretely stated.
Inductive Reasoning
Making a generalization based on specific evidence at hand.
Irony
At the most basic sense, saying the opposity of what you mean; also used to describe situations in which the results on an action are dramatically different than intended.
Juxtaposition
Placing two very different things together for effect.
Logos
Appealing to someoneâs sense of concrete facts and logic.
Occasion
The reason or moment for writing or speaking.
Organization
How the different parts of an argument are arranged in a piece of writing or speech.
Pathos
An Aristotelian appeal, involves appealing to someoneâs emotions.
Purpose
The authorâs persuasive intention.
Repetition
Re-using a word or phrase repeatedly for effect or emphasis.
Rhetoric
The use of spoken or written word (or a visual medium) to convey your ideas and convince an audience.
Rhetorical Triangle
The relationship between the author, the audience, the text/message, and the context.
Speaker
The persona adopted by the author to deliver his or her message; may or may not actually be the same person as the author.
Style
The authorâs own personal approach to rhetoric in the piece; similar to voice.
Symbolism
Using a symbol to refer to an idea or concept.
Syntax
The way sentences are gramatically constructed.
Synthesis
Combining sources or ideas in a coherent way in the purpose of a larger point.
Themes
Overaching ideas or driving premises of a work.
Tone
The use of stylistic devices to reveal an authorâs attitude toward a subject.
Voice
An authorâs unique sound. Similar to style.
Alliteration
Using words with the same first letter repeatedly close together in a phrase or sentence.
Allusion
Making a brief reference to the cultural canonâe.g. the Bible, Shakespeare, classical mythology, etc.
Anecdote
Offering a brief narrative episode. This device can serve many functions in a textâfor example, introducing an issue, serving as evidence, to illustrate a point, and so on.
Concession
Agreeing with the opposing viewpoint on a certain smaller point (but not in the larger argument).
Didactic
A text with an instructive purpose, often moral.
Euphemism
Referring to something with a veiled phrase instead of saying it directly.
Exemplification
Providing examples in service of a point.
Hyperbole
Overstating a situation for humorous or dramatic effect.
Idiom
A commonly used phrase that signifies something very different than its literal meaning.
Onomatopoeia
Using âsound-effectâ words (e.g. âclapâ, âbuzzâ).
Paradox
A phrase or assertion that appears to contradict itself (but the contradiction itself may have its own meaning).
Parallelism
Repeated structural elements in a sentence.
Parody
Using the form of something to mimic and make fun of it.
Personification
Giving human characteristics to a nonhuman object or idea.
Sarcasm
Mockingly stating the opposite of what you mean. Easier to convey in the spoken word than via writing.
Satire
A genre of humorous and mocking criticism to expose the ignorance and/or ills of society.
Synecdoche
Referring to one part of something as a way to refer to the whole.
Understatement
Deliberately minimizing something, usually for humorous effect.
Hypothesis/Speculation
Guesses or predictions about future outcomes.
Citations
Quotations
Cliche
An overused statement, totally unoriginal. (Ex. âEvery cloud has a sliver lining.â)
Qualification
Adds more info to soften a strong or harsh statement. (Ex. Math is awesome: Itâs not everyoneâs favorite, though.)
Generalization
Speaking about large groups or or people, trends, or broad categories.
1st/2nd/3rd POV
Use of specific pronouns
Perspective: Micro vs. Macro
Organizational strategy moving either from the personal and small scale to the broad large scale, or from the world view to the individual.
History
Explains the other events outside the topic being discussed that may have had an impact or been a result of the topic.
Word Play/Puns
Using similar sounding words or varied interesting vocabulary.
Numbers
Data, statistics, or specific facts.
Conceit
Extended comparison between two very different things (type of metaphor).
Logical Fallacy
An error in reasoning, typically done on purpose to take advantage of/target someoneâs ignorance.
Dramatic Irony
Audience knows something that the characters do not (usually vital to the conflict).
Situational Irony
Outcome of an event is different from what one expects.
Verbal Irony
Saying the opposite of what you mean/ sarcasm can be considered verbal irony.
Logical Fallacy
Often subtle flaws in an argument.
Hasty Generalization
A generalization based on insufficient or unrepresented evidence.
Non Sequitur
A conclusion that does not follow logically from preceding statements or that is based on irrelevant data.
False Analogy
The assumption that because two things are alike in some aspects, they are alike in others.
âEither orâŠâ Fallacy
The suggestion that only two alternatives exist when in fact there are more.
False Cause
The assumption that because one event follows another, the first is the cause of the second.
Circular Reasoning/Begging the Question
An argument in which the writer, instead of applying evidence, simply restates the point in other language.
Bandwagon Appeal
A claim that an idea should be accepted because a large number of people favor it or believe it to be true.
Argument to the Person
An attack on the person proposing an argument rather than on the argument itself.
Red Herring
An argument that focuses on an irrelevant issue to detract attention from the real issue.
Force and Fear
A fallacy committed whenever the proponent of an argument attempts to persuade the audience to accept the conclusion by predicting or causing unpleasant consequences if it is not accepted.
Appeal to Celebrity/Authority
A fallacy that consists of an appeal to irrelevant authority, that is, an âauthorityâ who is not an authority in the field of question (or at least one we have no reason to believe to be such an authority).
Pity
An appeal to accept the truth of a conclusion out of pity for the arguer or some third party. Either the arguer (or someone else) is already an object of pity, or they will become one if the conclusion is not accepted.
Non-Disproof
One sometimes encounters arguments that some claim should be accepted because they have never been disproved. The move from ânot disprovedâ to âprovedâ is invalid.
Undistributed Middle
An error in deductive reasoning in which the parts of a premise may, or may not overlap. The middle term is undistributed in that all instances of a conclusion are also instances of the premise.