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coding
format in which info is stored in various memory stores
Alan Baddeley’s coding research - procedure
4 lists of words for ppts to remember - acoustically similar, acoustically dissimilar, semantically similar, semantically dissimilar, asked to recall in right order immediately then after 20min
Alan Baddeley’s coding research - results
immediate recall (short term memory) - ppts did worse with acoustically similar words, recall after 20 min (long term memory) - ppts did worse with semantically similar words
how is info coded in the STM
acoustically (by sound)
how is info coded in the LTM
semantically (by meaning)
capacity
how much info can be held in a memory store at one time
Joseph Jacobs capacity research
used digit span to measure capacity - reads list of 4 words and if recalled accurately then read 5 words, mean span for digits was 9.3, mean span for letters was 7.3
George Miller capacity research
observed everyday practice and noted things come in sevens so stm capacity is 7, also noted people can recall 5 items as easily as can recall 5 letters via chunking
duration
length of time info can be held in memory
Margaret & Peterson STM duration research - procedure
tested 24 students over 8 trials, in each trial given 1 consonant syllable and 1 3 digit no to remember, student counted backwards from number until told to stop to prevent rehearsal of syllables, on each trial told to stop after varying periods of time e.g. 3s, 6s, 9s, 12s (retention interval)
Margaret & Peterson STM duration research - results
after 3s avg recall was 80%, after 18s avg recall was 3%
Bahrick LTM duration research - procedure
studied 392 american ppts between age 17-74, high school yearbooks obtained from ppts and schools, recall tested with photo recognition test with 50 photos and free recall test where recalled all names in graduating class
Bahrick LTM duration research - results
ppts tested within 15 years of graduation were 90% accurate in photo recognition but declined to 70% after 48 years, free recall less accurate than photo recognition, 60% after 15 years and 30% after 48 years
duration of STM
18s without rehearsal
duration of LTM
may last for up to a lifetime for some material