DECA TTDM PIs

DECA TTDM Promotional PIs

Explain the role of promotion as a marketing function. 

D- Promotion refers to the activities and strategies used by businesses to communicate the VALUE of their products to potential customers. This involves methods like public relations and advertising.

E- The goal of promotion is to build awareness, generate sales, and build loyalty. For example, promotional campaigns can highlight unique selling points, offer limited-time discounts, or use social media to engage with consumers directly. 

C-

A- Bar graph or pie chart showing the budget allocation for different promotional methods (40% for digital and 30% for public relations)

Explain the types of promotion.

D- Different methods include advertising, personal selling, sales promotion, public relations, and direct marketing

E- Personal selling is one on one interaction between a salesperson and a customer to address individual needs and close sales. However the most common is advertising which is paid, nonpersonal communication through social media, billboards, TV, and print. This is ideal for reaching a large audience.

C- 

A- Graph with which type companies used and how well it performed

Identify the elements of the promotional mix.  

D- Promotional mix is the method businesses use to communicate with their target audience. 

E- This includes advertising, personal selling, sales promotion, public relations, and direct marketing

C-

A- For example in our company we can do advertising to communicate with a larger audience. Here's an example of an advertisement….

Explain promotional methods used by the hospitality and tourism industry.

D- The industry uses various promotional methods like advertising, sales promotion, public relations, personal selling, and direct marketing. 

E- For example, a tropical all-inclusive resort might run a video advertisement displaying the scenic views and the amenities included. 

C-

A- For our current customers we can offer special deals and discounts for them through direct marketing if they sign up through email or their phone number

Explain the concept of product in the hospitality and tourism industry.  

D- In the hospitality and tourism industry, a product refers to the services, experiences, and physical offerings given by a business. Unlike typical products, these are usually intangible such as hotel stays, guided tours, or flight services. 

E- Hospitality and tourism products can’t be “stored”, if a hotel room or flight seat goes unsold for a particular day, that means lost revenue. 

C-

A- In our company our product is….

Explain the concept of market and market identification.   

D- A market refers to the group of potential customers who are willing and able to purchase a product or service. Market identification is the process of defining and understanding specific groups within the market that a business aims to target

E- For example, the market for luxury cars includes individuals who value premium features and can afford the higher price points. Market identification targets can be based on demographics and geographics.

C-

A- Our target market is….

Explain the use of marketing strategies in hospitality and tourism.

D- Marketing strategies help prompt services, attract customers, and drive business growth.

E- Examples include digital marketing, loyalty programs, and seasonal promotions.

C-

A- For our company the best marketing strategies are…

Anticipate unspoken customer needs. 

D- Anticipating unspoken customer needs is to identify and address customer desires that they might not explicitly express

E- By putting yourself in their shoes you can anticipate potential challenges or desires such as offering early check-in for travelers with a red-eye flight

C-

A- For our company some potential unspoken customer needs are…

Explain the concept of product mix. 

D- Product mix is the total assortment of the products and services that a business offers to its customers, it is important to have a well-planned product mix to maximize revenue and cater to diverse customer needs. 

E- An example is the variety of options in a single product such as the types of rooms like standard, deluxe, and suite. 

C- 

A- A hotel can attract business and leisure travelers by having meeting rooms and offering vacation packages to maximize occupancy and revenue.

Communicate core values of product/service.

D- Communicating the core values of a product/service involves highlighting the fundamental qualities that make it unique, and valuable, and why its meaningful to the customers.

E- A business can do this through brand messaging in advertisements of the business’s core values For example, if a hotel is committed to being eco-friendly it can focus on those practices in its marketing campaigns. Or even as simple as their logo, take Amazon as an example, the arrow underneath goes from A to Z implying they offer everything from A to Z. That’s why I love Amazon. Or the fedex logo has an arrow between the e and x, implying speed, precision, and forward movement which aligns with their brand promise of fast and reliable delivery

C-

A- For our company we need to focus on….

Describe the concept of promotion in the hospitality and tourism industry.

D- Promotion is the activities or strategies used to inform, persuade, and remind potential customers about a business’s products or services.

E- This can include advertising, sales promotion, and directing marketing, to name a few.

C- For example a tropical resort might combine a social media campaign with limited-time discounts to attract travelers during peak seasons.

A- For our company we need to advertise….

Explain factors that motivate people to choose a hospitality and tourism site.

D- Factors that motivate people to choose one specific site are personal preferences, needs, and external influences.

E- Common factors are budget, location, and amenities/services

C- For example families might choose a resort with kid-friendly activities while adventure seekers might be drawn to a destination with hiking trails and zip-lining. 

A- What do we offer that the other companies don’t

Explain the relationship between promotion and brand

D- The relationship between promotion and brand lies in how the promotional efforts reinforce a brand’s identity, values, and reputation. 

E- Promotion helps emphasize a business’s unique selling points that set it apart from its competitors

C- For example, a global airline might promote its reliability and customer service to enhance its reputation as a top choice. 

A- What makes our company different, these are the things we need to focus on when we promote