Social Influence
when one person(the source) does something to get another person (the target) to engage in a certain behaviour. Results in: Attitude Changes, Compliance, Both or Neither
Persuasion
changing of beliefs, attitudes or behaviours through the use of information or argument
Communication-Persuasion Paradigm
The Source, The Message, The Target, The Response
The Source (CPP)
Source must be credible; expert, likeable, attractive, trustworthy
The Message (CPP)
based on fact (actual or perceived) or emotion, discrepant message
The Target
factors impacting persuasion: Intelligence, degree of involvement, personality, degree of focus/distraction
Obedience
recognition of a social system and authority figure
Factors impacting obedience
outward sign of authority, backing up threat of punishment
Deviant Behaviour
defying/violating societal and/or group norms
Anomie Theory
Merton; people guided by culturally appropriate goals and norms, strain occurs when goals cannot be obtained
Modes of Adaptation
Innovation, Ritualism, Retreatism, Rebellion
Innovation (Mode of Adaptation)
accept the goals, reject the means
Ritualism (Mode of Adaptation)
reject the goals, accept the means
Retreatism (Mode of Adaptation)
reject the goals, reject the means
Rebellion (Mode of Adaptation)
reject the goals and means, replaced with other goals and means
Control Theory
social control keeps us in line, dependent on strength of social ties (more strength=less deviance)
Social Bonds Theory
Hirschi; our bonds impact our likelihood to be deviant.
Components of Social Bond Theory
Attachment, Commitment, Involvement, Belief
Differential Association Theory
Sutherland; criminal behaviour learned from primary groups through constant classical conditioning; deviance occurs due to our desires outweighing negatives of deviance
Differential Identification Theory
Glaser; we can learn from non-significant others (actual connection not required)
Labelling Theory
Becker; behaviours must be reacted to in a negative way to be considered "deviant"
Primary Deviance
the initial act of rule breaking
Secondary Deviance
the internalization of a deviant label & identity
Techniques of Neutralization
denial of responsibility, injury, victim, condemning of condemners, and appealing to a higher loyalty
Informal Labelling
Informal rules broken, informal social control
Formal Labelling
Labelled by formal agents of social control (police, judges, lawyers, medical workers, etc.) ; label is documented
Social Benefits of Formal Labelling
Point of Reference, Scapegoat to release tension, sense of community/solidarity
Group
social unit consisting of 2 or more people
Group members adhere to...
Membership (formal or informal), Interaction among members, shared goals, and shared norms
Group Cohesion
relies on strength of the ties & bonds of the group
Characteristics of Cohesive Group
strong ties, higher levels of commitment, higher levels of loyalty, sense of "we" positive vibes
Group Norms
unwritten rules that govern expected behaviours; helps to identify group identity
Group Think
Irving Janis; striving for group consensus & harmony by setting aside personal opinions and beliefs; failure to think critically
Symptoms of Group Think
Illusions of invulnerability, unquestioned beliefs, self-censorship, direct pressure
Causes of Group Think
high levels of group stress, similarity of members, insulated from rest of the environment, high levels of cohesion
Social Facilitation
people perform better with others (actual or imagined) as opposed to by themselves
Social Loafing
tendency for people to collaborate and individually perform less when working and being assessed in/as a group as opposed to by themselves
Deindividuation
loss of self-awareness and self-control of behaviours when in a crowd as opposed to by yourself
Prosocial Behaviour
actions that are considered to be beneficial to others and have positive outcomes
Altruism
belief that the well-being of others is greater than personal-wellbeing
Social Exchange Theory
cost-benefit analysis of our social interactions
Egoism
the tendency to see things in relation to oneself and helping because it benefits you
Characteristics of those we help
familiarity, similarity, likeability, deservingness of help
Social Responsibility Norm
socialization into understanding that it's a given to help
Norm of Reciprocity
helping those who help you
Aggression
actions where there is intent to harm another
Motivations for Aggression
Instinct, Frustration-Aggression Hypothesis, Aversive Emotional Arousal, and Social Learning
Situational Factors affecting Aggression
Potential Rewards, Modeling, Norms, Stress, Aggressive Cues
Reducing Aggressive Behaviour
Reducing frustration, Catharsis, and Punishment
Prejudice
a negative pre-judgment of a group and its individual members
Discrimination
unjustifiable negative behaviour toward a group or its members
Stereotype
beliefs about the personal attributes of a group of people
Implicit prejudice
an unconscious type of prejudice
Explicit Prejudice
a conscious type of prejudice
Sources of Prejudice
Inequality, Socialization, Ethnocentrism, sometimes Religion
Social Dominance Orientation
motivation for groups to achieve and maintain a higher social position
Motivations for Prejudice
Scapegoat Theory, Social Identity Theory
Scapegoat Theory
prejudice occurs due to a competition of resources and blames another group for the problems you face
Social Identity Theory
identity based on group membership, the process includes categorization, identifying, and comparing
Consequences of Prejudice
Self-Fulfilling Prophecy and Stereotype Threat
Self-Fulfilling Prophecy
victims of discrimination internalize and blame themselves, believing and acting out prejudices
Stereotype threat
experience of self-confirming apprehension when in a situation where you will be judged based on negative stereotypes
Routes of Persuasion
central and peripheral
Central route of persuasion
occurs when interested people focus on the arguments and respond with favorable thoughts
Peripheral route of persuasion
occurs when people are influenced by incidental cues, such as a speaker's attractiveness
Compliance
outwardly going along with the group while inwardly disagreeing
Primacy Effect
tendency for information that is presented first to have the most influence
Recency Effect
tendency for information presented last to have the most influence (not as common)
Sleeper Effect
A delayed impact of a message; occurs when we remember the message but forget a reason for discounting it.
Resistance
avoidance/refusal of persuasion
Forms of Resistance
Inoculation,
Forewarning,
Reactance
Inoculation
Exposure to weak discrepant info as well as counter arguments supported by target
Forewarning
warning target prior to act of persuasion
Reactance
'Boomerang Effect'; when persuasion goes too far, target acts forcefully
Conformity
changing one's behaviour or belief as a result of group pressure
Informational Influence
social influence based on others providing information about reality; tendency to conform on more difficult decision making tasks
Normative Influence
results from a person's desire to be accepted/liked; tendency to conform when responding publicly
Autokinetic Phenomenon
The apparent movement of a stationary point of light in the dark; relevant to Sherif's experiment about norm formation
Primary Groups
type of group that is smaller, more enduring, and has more meaning
Secondary Groups
type of group that are larger, weaker ties, and not as much sentimental meaning
Group Polarization
group decision making strengthens the original inclinations of the individual group members
Evaluation Apprehension
concern for how others are evaluating us
Bystander Effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
Bystander Intervention Factors
Noticing the situation, Interpreting situation as emergency, feeling of personal responsibility, belief that we can provide help, decision to act
Diffusion of Responsibility
in deciding whether we have to act, we determine that someone else in the group is more qualified
Physical Aggression
hurting someone else's body
Instrumental Aggression
aggression as a means to some goal other than causing pain
Hostile Aggression
Aggression driven by anger and performed as an end in itself
Social Scripts
Culturally provided mental instructions for how to act in various situations
Frustration-Aggression Hypothesis
theory that frustration leads to aggression
Aversive Emotional Arousal
aversive emotion (ex. anger, discomfort) is the cause of aggression, aggression reduces /eliminates negative emotions
Characteristics of the Targets of Aggression
Gender, Race, Intent, Retaliation
Catharsis
reducing aggressive arousal through aggressive acts (not always effective)
Implicit Association Test
assessment of implicit attitudes; uses reaction time to measure automatic association between objects and evaluative words
In-Group Bias
the tendency to favor one's own group
Out-Group Homogeneity Effect
the tendency to see members of out-groups as very similar to one another
Terror Management
people's self-protective emotional and cognitive responses when confronted with reminders of their mortality
Realistic Group Conflict Theory
theory that prejudice arises from competition between groups for scarce resources