when one person(the source) does something to get another person (the target) to engage in a certain behaviour. Results in: Attitude Changes, Compliance, Both or Neither
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Persuasion
changing of beliefs, attitudes or behaviours through the use of information or argument
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Communication-Persuasion Paradigm
The Source, The Message, The Target, The Response
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The Source (CPP)
Source must be credible; expert, likeable, attractive, trustworthy
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The Message (CPP)
based on fact (actual or perceived) or emotion, discrepant message
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The Target
factors impacting persuasion: Intelligence, degree of involvement, personality, degree of focus/distraction
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Obedience
recognition of a social system and authority figure
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Factors impacting obedience
outward sign of authority, backing up threat of punishment
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Deviant Behaviour
defying/violating societal and/or group norms
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Anomie Theory
Merton; people guided by culturally appropriate goals and norms, strain occurs when goals cannot be obtained
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Modes of Adaptation
Innovation, Ritualism, Retreatism, Rebellion
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Innovation (Mode of Adaptation)
accept the goals, reject the means
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Ritualism (Mode of Adaptation)
reject the goals, accept the means
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Retreatism (Mode of Adaptation)
reject the goals, reject the means
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Rebellion (Mode of Adaptation)
reject the goals and means, replaced with other goals and means
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Control Theory
social control keeps us in line, dependent on strength of social ties (more strength=less deviance)
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Social Bonds Theory
Hirschi; our bonds impact our likelihood to be deviant.
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Components of Social Bond Theory
Attachment, Commitment, Involvement, Belief
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Differential Association Theory
Sutherland; criminal behaviour learned from primary groups through constant classical conditioning; deviance occurs due to our desires outweighing negatives of deviance
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Differential Identification Theory
Glaser; we can learn from non-significant others (actual connection not required)
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Labelling Theory
Becker; behaviours must be reacted to in a negative way to be considered "deviant"
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Primary Deviance
the initial act of rule breaking
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Secondary Deviance
the internalization of a deviant label & identity
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Techniques of Neutralization
denial of responsibility, injury, victim, condemning of condemners, and appealing to a higher loyalty
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Informal Labelling
Informal rules broken, informal social control
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Formal Labelling
Labelled by formal agents of social control (police, judges, lawyers, medical workers, etc.) ; label is documented
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Social Benefits of Formal Labelling
Point of Reference, Scapegoat to release tension, sense of community/solidarity
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Group
social unit consisting of 2 or more people
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Group members adhere to...
Membership (formal or informal), Interaction among members, shared goals, and shared norms
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Group Cohesion
relies on strength of the ties & bonds of the group
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Characteristics of Cohesive Group
strong ties, higher levels of commitment, higher levels of loyalty, sense of "we" positive vibes
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Group Norms
unwritten rules that govern expected behaviours; helps to identify group identity
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Group Think
Irving Janis; striving for group consensus & harmony by setting aside personal opinions and beliefs; failure to think critically
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Symptoms of Group Think
Illusions of invulnerability, unquestioned beliefs, self-censorship, direct pressure
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Causes of Group Think
high levels of group stress, similarity of members, insulated from rest of the environment, high levels of cohesion
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Social Facilitation
people perform better with others (actual or imagined) as opposed to by themselves
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Social Loafing
tendency for people to collaborate and individually perform less when working and being assessed in/as a group as opposed to by themselves
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Deindividuation
loss of self-awareness and self-control of behaviours when in a crowd as opposed to by yourself
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Prosocial Behaviour
actions that are considered to be beneficial to others and have positive outcomes
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Altruism
belief that the well-being of others is greater than personal-wellbeing
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Social Exchange Theory
cost-benefit analysis of our social interactions
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Egoism
the tendency to see things in relation to oneself and helping because it benefits you
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Characteristics of those we help
familiarity, similarity, likeability, deservingness of help
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Social Responsibility Norm
socialization into understanding that it's a given to help
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Norm of Reciprocity
helping those who help you
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Aggression
actions where there is intent to harm another
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Motivations for Aggression
Instinct, Frustration-Aggression Hypothesis, Aversive Emotional Arousal, and Social Learning