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pathos
the appeal to emotion
ethos
convey the writers credibility and authority
logos
appeal to the audiences sense of reason/logic
how to use pathos
make deliberate word choices, use meaningful language, use examples/stories that evoke emotions
how to use logos
make clear/logical connections between ideas, use facts and statistics and use historical/literal analogies
how to use ethos
use credible sources, use appropriate language, consider the counterargument, use your own credentials, use your own experiences with the issue, use correct grammar/syntax