Encoding

AP Psych Chapter 3

Automatic Processing

Unconscious encoding of incidental info, such as space, time, and frequency, and of well-learned info, such as word meanings

Effortful Processing

Encoding that requires attention and conscious effort

Levels Of Processing Model

This model of memory suggests that memory retention is directly related to the depth of mental processing, with deeper processing producing better recall

Shallow Encoding

Processing info based on its surface characteristics

Deep Encoding

Processing info based on meaning

Structural Encoding

Shallow processing that emphasizes the physical structure of the stimulus

Phonemic Encoding

Encoding of sounds, especially the sounds of words

Semantic Encoding

The encoding of meaning, including the meaning of words