Glocalisation of branded communties

Localisation

adapting a product or service to mee the specific cultural, linguistic or regional needs of a local market

Glocalisation

how global brands adapt their products to local cultures while maintaining a consistent

how can glocalisation widen cultural diversity

local cultures influence flobal brands, creating hybrid products

how can glocalisation narrow cultural diversity

dominant global brands may overshadow local businesses and traditions

what does the spectrum of diversity depend on

how brands balance global identity with local adaptation

McDonald’s - gloclaisation strategy

region-specific menus and ingredients and adapted store design 

McDonald’s - impact on diversity

widens by celebrating local tastes; narrows when fast-food culture replaces traditional eating habits 

H&M - stratergy

tailors fashion to climate and modesty norms

H&M - impact on diversity

widens by reflecting local dress needs; narrows as fast fashion undercuts traditional clothing 

Disney Shanghai - strategy

integrates Chinese architecture, food options, and adapted charcters

Disney Shanghai - impact on diversity

widens by blending Western and Chinese storytelling; narrows if global mediaovershadow local folklore