Global markets

globalization

processes of goods, ides, and people distributed across the world

assessing global markets (aspects)

• economic analysis using metrics

• infrastructure and tech

• sociocultural

• government actions

Economic analysis using metrics

evaluating general economic enviornmnet

• trade deficit

• trade surplus

• GDP

• GNP

• PPP

trade deficit

importing more than you export

trade surplus

exporting more than you inport

gross domestic product (GDP)

the value of goods and services produced by a country per year

Gross National Income (GNI)

GDP and income earned from investments abroad

purchasing power parity (PPP)

exchange rate essentially; two things with equal rates should cost the same

bottom of the pyramid

settings where customers earn low wages

infrastructure and technology

• transportation

• channels

• communication

• commerce

sociocultural analysis (management…)

• power distance

• masculinity v femininity

• uncertainty avoidance

• short v long term orientation

• individualism v collectivism

government actions

• tariffs

• quotas

• exchange control

  • exchange rate regulation

• trade agreements/blocs

global entry strategies

• exporting

• franchising

• licensing

• contract manufacturing

• joint venture

• direct investment

anti-dumping laws

laws that stop foreign imports being sold far below market value

Ex. China cannot sell you an Iphone for 40 dollars