Attitutes #1

What is an Attitude?

A favorable or unfavorable evaluative reaction towards something or someone(Myers)

What is an Explicit attitude?

It is conscious attitudes that you are aware of

what are Implicit attitudes?

It is unconcious biasses we have that we aren’t aware of

what are the 2 Attitude structure?

1. Univariate

2. Bivariate

what is Univariate?

• one dimension with 2 endpoints

• u cant have both negative and positive attitude

What is bivariate?

• two independent dimension

• U can have both positive and negative attitudes (low to high)

what are the two attitude measurments?

1. Explicit

2. Implicit

what is the Explicit attitude measurement?

• self report

• problem:social desirability

What is the weakness of the Explicit attitude measurement?

people might not tell the truth & tell lies to make themselves feel/look better —> (social desirability)

what is the Bogus pipeline experiment what were the testing?

• testing the truth or lie machine

• they got info of their subjects before hand

• the subjects stayed truthful to not look bad

what is implicit attitude measure?

• indirect measures

• ex:modern racism scale

Implicit association test (IAT)

• an unconscious test (mostly)

• implicit and automatic choices for categories of this test

Questions from the implicit association test (IAT)?

1. how quick were they able to associate & make the judgment

2. does interference make it harder to make judgments

what is dual processing theories?

both implicit and explicit attitudes are separate processes

Differences between Implicit & Explicit?

• they don’t always agree

• can change independently from one another

• explicit attitudes are more predictable compared too implicit because implicit are unconscious