Ch.2 Soap, Sex, and Cigarettes

1880 - 1900

advertising slogan

a phrase that captures the most important product attribute or benefit that the advertiser wants to convey. Also called a tagline or catchphrase

Art Nouveau

This was a “new art” movement in the late 19th century Europe and United States that featured nature (like insect wings, vases, vines, flower stalks, and buds) and poised white women. The overall design was asymmetrical with graceful lines.

When was the Industrial Revolution?

1870s - 1900s. In other terminology, mid 17th century to early 18th century.

Arts and Craft (Movement)

The “new art” refers to design movements in the late 1800s, which was lead by William Morris that emulated the solid, handcrafted art of the middle ages. This was a response to the mas-produced and factory-made decoration and products of the Industrial Revolution

brand

A combination of words, adjectives, symbols, name(s), and overall design that equates to the identity associated with the company. The brand of the company also identifies the product and who it is from. The brand is also representative of its reputation with the public, and a factor in distinguishing itself from its competitors. 

Campaign

A series of advertisements that share a single idea and theme

Copy

The words within the an advertisement (via headlines and message)

Copywriter

Paid writer who writes the advertisement or publicity copy

Distribution channel 

The network of organizations including manufacturers, wholesalers, and retailers that distributes goods and services to the consumers

Gender

The socially constructed roles, behaviors, activities, and attributes that society considers appropriate to men and women

gender-based marketing

marketing strategies that focus on one sex, such as feminine hygiene products and cosmetics

hard sell

An advertisement strategy that uses statistics and logic to sell the product to the consumer. Also used straightforward and often assertive arguments.

illustrator/co,medical artist

An artist who makes drawings or paintings for advertisements, books, or magazines

jingle

an easily remembered tune or song to advertise a product

layout

in print ads, the arrangement of the headline, body copy's, visuals, trademark, etc.

market segment

target markets based on broad demographic variables such as class, gender, race, and age (ex: women ages 18 - 34)

mass media

communication vehicles that reach and influence large numbers of people, such as newspapers, popular magazines, radio and television

mass national market

broad attempt to appeal to the entire US market with one basic market strategy, using mass distribution and mass media

modern art poster

a reproduction of an original painting by an artist, printed in bright colors on a large sheet of paper

national brands

brands that are marketed in several regions of the country 

packaged goods

consumer goods sold in small package at a relatively low unit price, distributed through retail stores, heavily promoted, and bought and consumed frequently, such as food, laundry powder, and toiletries

positioning

the process of establishing a product against the competition in consumers’ minds

racial caricature

Exagerrated and often grotesque representation of individuals based on their race, ethnicity or nationality, which serve to perpetuate racist stereotypes and social hierarchies

Segmentation

the practice of dividing a large customer base into groups of individuals having similar wants, needs, or demographic characteristics

soft sell 

advertising approach focused on gentle persuasion, creating favorable and memorable associations with the brand

trade character/trademark character

image of a real person, animal or fictional being with human attributes used in advertising and exclusively endorsing a brand/product/company

trademark

a word, name, symbol, mark, or combination of these attributes which are placed on products to distinguish them from other (competing) products. A trademark is legally registered and protects a manufacturers’ or sellers’ exclusive rights to a product

typography 

the study of the design of typefaces and the appearance of printed type of the page