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Psychology
the science of behavior and mental processes
The Scientific Attitude
1. Curiosity
2. Skepticism
3. Humility
Critical Thinking
thinking that does not blindly accept arguments and conclusions; examines assumptions, appraises the source, discerns hidden biases, evaluates evidence, and assesses conclusions
critical thinkers ask questions
History of Psychology
Socrates, Plato, and Aristotle (philosophers) all proposed ideas regarding the mind, the heart, and knowledge
John Locke
tabula rosa (blank slate)
Empiricism
idea that what we know comes from experience and experimentation enable scientific knowledge
Wilhelm Wundt
created first psych lab in 1879 in Germany
1883 - Wundt's American student G. Stanley Hall went on to establish the first formal US psych lab at Johns Hopkins University
Structuralism
introduced by Edward Bradford Titchener (Wund't student)
used introspection to reveal the structure of the mind
Introspection
the process of looking inward in an attempt to directly observe one's psychological processes
Functionalism
William James thought it would be better to consider the evolved functions of our thoughts and feelings
James studied down-to-earth emotions, memories, willpower habits, and moment-to-moment streams of consciousness
Mary Whiton Calkins
a distinguished memory researcher
1905 - became the first female president of the American Psychological Association (APA)
American Psychological Association (APA)
a national organization of professional and academic psychologists
Margret Floy Washburn
first official female psychology Ph.D. and was the second female APA President in 1921
Freudian / Psychoanalytic
founded by Sigmund Freud
believed mind was composed of 3 parts
emphasized the ways our unconscious mind and childhood experiences affect our behavior
follow talk therapy so unconscious thoughts become conscious
3 Parts of Psychoanalysis
id: primal urges
ego: deals with reality
superego: ideals, values, morals
Free Association
talking about whatever is on your mind
Behaviorism
John B. Watson nd B.F. Skinner both redefined psychology as "the scientific study of observable behavior"
what you can't observe and measure, you can't scientifically study
suggests that all behavior is explained by environmental causes rather than internal forces
Classical Conditioning
Ivan Pavlov - Pavlov Dog Experiment
learning by association
Operant Conditioning
B.F. Skinner
learning from your consequences
Humanistic Psychology
found both behaviorism and Freudian psychology too limiting
humanistic psychologists focused on our potential for personal growth and set the stage for positive psychology
famous thinkers: Abraham Maslow + Carl Rogers
Carl Rogers
behavior and mental processes are motivated by a need for love and acceptance and a positive self-concept
problems arise when people try to live up to their "ideal self" - an unrealistic perfect version of self
empathy - ability to take the perspective of another person
Cognitive Psychology
how we perceive, process, and remember information and of how thinking and emotion interact in anxiety, depression, and other disorders
the marriage of cognitive psychology (the science of mind) and neuroscience (the science of brain) gave birth to cognitive neuroscience
3 stages of memory
1. encoding
2. storage
3. retrieval
individuals want to have an organized understanding of themselves and the world
schema (concept)
Piaget's theory of Cognitive Development
Evolutionary/Biological Psychology
nature vs. nurture
evolutionary process of natural selection; focus of behavior genetics
genetics and evolution play a role in influencing human behavior
most behavior is inherited (Darwin)
explain behavior in terms of structure of the brain
Sociocultural Psychology
how does culture influence our behavior?
conformity, obedience, authority, roles, prejudice, discrimination
Sociocultural Experiments
Milgram: Shock Experiment
Asch: Conformity Study
Zimbardo: Prison Study
individuals try to modify attitudes and behaviors to meet expectations of external forces
Observational Learning: Albert Bandura
acquires behavior by watching others
developmental psychologists
studying ur changing abilities from womb to tomb
biological psychologists
exploring link between body and mind
cognitive psychologists
experimenting how we perceive, think, and solve problems
educational psychologists
studying influences on teaching and learning
personality psychologists
investigating our persistent traits
social psychologists
exploring how we view and affect one another
Testing Effect
enhanced memory after retrieving, rather than simply rereading information
SQ3R Study Method
5 steps:
1. survey
2. question
3. read
4. retrieve
5. review
Hindsight Bias
after learning an outcome, the tendency for a person to believe they would have foreseen it
common sense more easily describes what has happened than what will happen
Overconfidence
individuals tend to think they know more than they actually do / overestimate their skills
knowing an answer tends to cause an underestimation of the difficulty of solving a problem
Confirmation Bias
individuals look for evidence that confirms their beliefs and ignores evidence that disputes their beliefs
"everything happens for a reason" - reframing to fit evidence
Scientific Method
self-correcting process for evaluating ideas with observation and analysis
psychologists, like all scientists, use the scientific method to construct theories that organize, summarize, and simplify observations
Theory
a set of principles that organizes observations and predicts behaviors or events
Steps to Investigate a Theory
Hypothesize
Operationalize
Measure
Evaluate
Replicate / revise / report
Hypothesis
a statement, often prompted by a theory, that makes a clear, testable prediction about how one variable will affect another; must be falsifiable and empirically testable
"if A, then B"
allowing us to accept, reject, or revise the theory
any claim that cannot theoretically be falsified can only be considered a matter of opinion, not a scientific matter of fact
Null Hypothesis
"the independent variable will have no effect on the dependent variable"
in an experiment, you trying to see if you can reject the null hypothesis by gathering data rather than "prove" your hypothesis
Confederate
person in on the experiment
Operational Defintion
statement that explicitly describes the exact procedures (operations) used in a research study; like a recipe
create a recipe or rubric to reduce bias
adds to the generalizability of a theory / hypothesis - research applies to most people; generalizable research is good research
Operational Definition Replication
allows other researchers to repeat parts of the research
3 Types of Research
1. Descriptive
2. Correlational
3. Experimental
Limitations
conditions preventing research from completely and accurately answering a question
Longitudinal Study
studying a group of participants over a number of years
Cross-Sectional Study
studying groups of participants of different ages and comparing them to draw conclusions about age
Types of Research: Descriptive Methods
describes behavior, often by using naturalistic observations, case studies, or surveys
observes and records, does not talk about relationships
Naturalistic Observation
observing and recording behavior in naturally occurring situations without trying to manipulate or control the situation
describes behavior, does not explain it
most judgements (referring to emotions and purposes of behavior) will contain bias on the part of the observer
Case Study
intensive study of one or few individuals with the hope of describing the meaning behind observable behavior - like a biography
clinical case study is a form of study in which the therapist investigates a client's concerns
Case Study Limitations
offer much depth (details) but lack breadth (range of responses) to apply findings to everyone
just because something is true of one / few individuals does not mean its necessarily true of everyone
Survey
technique for ascertaining self-reported attitudes, opinions, or behaviors of people
used in descriptive and correlational research / usually done by questioning a representative and random sample of people
cheap and anonymous
Validity
the extent to which a test or experiment measures or predicts what it is supposed to or claims to
Self-Report
people lie or misrepresent themselves due to social desirability bias
Survey Limitations
self-report
demand characteristic
false consensus effect
Demand Characteristic
participants form an interpretation of the research's purpose and subconsciously change their behavior to fit that interpretation
applies to most research
False Consensus Effect
tendency to overestimate the extent to which others share our beliefs and behaviors
Representative
sample selected reflects the behavior and attitudes of a population
Random Sample
randomly select a small group (sample) out of all available participants (population)
as sample size grows larger, they will tend to show more uniform results
correlational research
evidence of observational research
correlation does not equal causation
uses scatterplots
Scatterplot
graph comprised of points that are generated by values of two variables
the slope of the points depicts the direction, while the amount of scatter depicts the strength of the relationship
Correlation
when one trait or behavior accompanies another, we say the two correlate; correlation offers suggestions for possible variables to investigate using experiments
be aware of a 3rd variable
correlation is represented by variable "r" - values between 0-1
0.00 means no relationship
*only experiments can determine cause and effect
Direct Correlation
+1.00
perfect positive correlation
positive slope
Inverse Correlation
-1.00
perfect negative correlation
negative slope
Illusory Correlation
the perception of a relationship where no relationship actually exists
when we believe a relationship exists between 2 things, we are likely to notice and recall instances that confirm rather than disconfirm our belief
"it seems like every time x happens, y happens"
Experiments
can isolate cause and affect
done through manipulation of factors of interest (IV); while other factors are controlled or held constant (DV)
Operationalize Variables
provides directions / reduces bias
allows for replication in future experiments
Reliability
test or experiment produces consistent results
Dependent Variable
factor being measured for changes
what is the researcher measuring or looking for in this study?
Independent Variable
factor being manipulated; the hypothesized cause
increased, decreased, given, not given
correlations examine existing, unmanipulated variables
Method / Measure
distinguishing part of an experimental research design
variables are manipulated
correlation is just measured
Control Measures
used to reduce experimenter bias and participant bias and other confounding variables
Confounding Variables
factors that affect the DV that are not the IV
reduce validity
Experimental Group
participants exposed to the hypothesized cause / IV
Control Group
participants not exposed to the hypothesized cause / IV
used as a comparison for evaluating the effect of the IV
Placebo
an inactive substance or condition; given to the control group
Placebo Effect
experimental results caused by an individual's expectations alone
Blind / Double-Blind
blind: uninformed
single-blind: when participant is ignorant about whether they have received placebo / treatment
double-blind: when participant and experimenter are ignorant about whether the participant has received treatment or placebo
Hawthorne Effect
tendency to work harder or perform better when in an experiment
Barnum Effect
tendency to accept certain information as true, even wen the information is so vague as to be worthless
Self-Fulfilling Prophecy
a researcher's expectations influence his / her own behavior, and thereby influence the participant's behavior and / or result in a biased assessment of data
happens to individuals as well
Evaluate
evaluate data using descriptive and inferential statistics
Replicate
an evaluation of research informs:
any necessary areas to address in future replications - including adjustments to procedures to reduce confounding variables
revisions to existing theories
reporting of results in scholarly journals
Research Ethics
ethical principles are established to protect research participants from psychological / physical harm
most psychological research is done at universities; most universities have IRB (Institutional Review Board) - an ethics committee that screens any research involving human subjects
1. informed consent
2. minimal risk
3. maintain confidentiality
4. debriefing
Purpose of Research Ethics
to ensure that research is aligned with ethical standards established by professional organizations like the APA
Informed Consent
before any research using human subjects begins
participants must be told enough about the research to enable them to choose whether they wish to participate
Minimal Risk
no risk greater than that encountered in daily life
do no harm
Debriefing
after study is complete
participants must be told the purpose of the study and provided with ways to contact the researchers about the results
Descriptive Statistics
describe, summarize, organize, and simplify sample data
presented visually in graphs and charts
Bar Graphs
used when data is in discrete categories
ex. olympic medal count per country
Qualitative vs. Quantitative Data
qualitative research gathers information that is not in numerical form; for example, diary accounts, open-ended questionnaires, unstructured interviews and unstructured observations
qualitative data is typically descriptive data and as such is harder to analyze thanquantitative data
Histogram
shows a frequency distribution of continuous data, like test scores
looks like bar graph, but columns have no gaps
Measures of Central Tendency
single score that summarizes the center of a data set
n: number in the sample / sample size
N: population
Mean
mathematical average
sum of data set / n
most affected by extreme scores; most commonly reported measure of central tendency
Median
middle number in a data set
minimally affected by extreme scores
average of the middle two if there is an even #
Mode
most frequently occurring # in a data set
Normal Distributions
normal bell curve
distribution of data gives us key info
human attributes follow a normal distribution
Range
gap from highest to lowest number
subtract lowest value from highest value
H - L = range