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factorial design
an experiment with two or more independent variables
factor
another name for an independent variable
condition
one level of an independent variable
cell
in a between subjects factorial design, a particular combination of the conditions of each independent variable
ex. writing about negative experiences, thinking about positive experiences, writing about positive experiences, thinking about negative experiences
numbering notation
number of numbers
number values
product of all numbers
number of numbers
total number of factors in design
ex. 2 × 2 = 2 factors
ex. 2 × 2 × 2 = 3 factors
number values
refer to the number of levels of each factor
ex. 2 × 2 = 2 factors with 2 levels each
ex. 2 × 3 = 2 factors, one with 2 levels and one with 3 levels
order of numbers makes no difference
product of all numbers
indicates the number of cells
ex. 2 ×2 = 4 cells
ex. 2 × 3 = 6 cells
main effect
the overall effect of one independent variable on the dependent variable
ignores (averages across) the other independent variable)
one main effect to test for each independent variable
marginal mean
the mean for one level of one independent variable
typically a simple average across the levels of the other independent variable
interaction effect
a test of whether the effect of one independent variable depends on the level of the other independent variable
a ‘difference of differences’
remembers moderators
in an experiment with 2 independent variables, just one possible interaction effect (but two ways to think about interaction effect)
moderators
an interaction effect is essentially a test of moderation
comparing main effects of valence
compare marginal means of negative valence and positive valence
marginal mean ex
marginal mean of negative valence —> combining writing and thinking cells of negative valence
marginal mean of positive valence —> combining writing and thinking cells of positive valence
marginal mean of writing —> combining negative and positive valence for writing
marginal mean for thinking —> combining negative and positive valence for thinking
interaction effect ex.
one perspective —> is the difference between negative writing and positive writing bigger/smaller/same as the difference between negative and positive thinking
second perspective —> is the difference between negative writing and neg thinking bigger/smaller/same as difference between positive writing and positive thinking
simple effect
a comparison between two cells (when you know you have an interaction?)
1. difference between people writing about pos and people writing about neg, difference between people thinking about pos and thinking about neg
2. difference between writing neg and thinking neg, difference between writing pos and thinking pos
crossover interaction
the effect of one independent variable on the dependent variables reverses across levels of the other independent variable
simple effects in opposite directions
spreading interaction
the effect of one IV on the DV is stronger at one level of the other IV than it is at the other level
simple effects are in the same direction OR only one simple effect
two options for testing effects in a factorial design
factorial ANOVA
contrast testing
factorial anova
a statistical test that provides an F statistic and p value for each main effect and interaction term
contrast testing
a series of t tests that individually test different patterns of means across cells
variations on factorial designs (between subjects)
independent groups factorial design, mixed factorial design
independent groups factorial design
both independent variables manipulated between subjects
each cell has independent groups of randomly assigned participants
variations on factorial designs (within subjects)
repeated measures factorial design, mixed factorial design
repeated measures factorial design
both independent variables manipulated within subjects
one sample experiences all cells
mixed factorial design
one independent variable is between subjects, one is within subjects
ex. one group writes about both pos and neg, other group thinks about both pos and neg
OR ex. one group writes and thinks about pos, one groups writes and thinks about neg
important note regarding main effects and interaction effects
if you find an interaction effect, the main effects are far less interesting and can be misleading
interaction effects essentially tell you when the main effect is gonna happen (you have a main effect overall, but the interaction effect tells you that the interaction only occurs at a particular level of the independent variable)
three way interaction effect
the regular (2 way) interaction becomes two independent variables depends on the level of the third independent variable