Modules 13-17: Facilities, Events, E-Sports, Careers, Brand & Digital Marketing

Vocabulary flashcards covering key terms from modules on facilities, events, e-sports, career skills, branding, and digital marketing.

Facility (sport/event)

A physical venue that serves as a gathering place for spectators and participants.

Per Capita Value

A measurement expressed on a one-person basis, often used to gauge spending or revenue per attendee.

Fan Safety

Risk-management focus on protecting spectators from falls, projectile impacts, or other in-venue hazards.

Stadium Efficiency

Operational practices that reduce water, energy, and other resource usage in a sports venue.

Multiple-Use Stadium

A facility designed to host non-sport events to maximize revenue beyond limited team game days.

Facility Stakeholders – Customers

The fans or attendees who consume the event experience.

Facility Stakeholders – Internals

On-site staff such as security, operations, and event personnel responsible for execution.

Facility Stakeholders – Externals

Outside parties (media, city, governing bodies) that influence or are affected by the facility.

Government (facility role)

External entity that controls zoning, funding, and community relations for venues and tenants.

Team Ownership (facility role)

Group overseeing maintenance, innovation, and lease agreements for a sports facility.

Event Process

The sequential planning, staging, and evaluation phases of hosting an event.

Latest Event Revenue Sources

New streams such as digital media rights and experiential fan activations.

Mega Event

A one-time national or international event attracting large crowds, media attention, and high costs.

Special Event

A public, regionally focused event requiring permits, logistics, and community engagement.

Traveling Tour/Show

An exhibition that moves from location to location without permanent residence.

Economic Impact

Net change in a host economy resulting from staging an event; total new money injected.

Substitution Effect

When consumer spending shifts from one activity to another rather than adding new spending.

Crowding Out Effect

Situation where event crowds displace regular economic activity, reducing local benefits.

E-Sports

Competitive video gaming for prize money, trophies, or other rewards.

The International 2020 Prize Pool

Largest e-sports purse to date at roughly $40 million.

Cloud 9

Professional e-sports organization known for skilled players, coaching staff, chemistry, and strong management.

E-Sports Ecosystem

Interrelated segments: leagues, events, publishers, collegiate programs, teams, brands, channels, consumers.

MOBA (Multiplayer Online Battle Arena)

Game genre typified by League of Legends, featuring team-based strategic combat.

Fighting Game

Head-to-head combat video game genre, e.g., Street Fighter, Tekken.

Sports Simulation Game

Video games that replicate real-world sports, e.g., Madden, FIFA.

First-Person Shooter (FPS)

Shooter genre where gameplay is from the character’s perspective, e.g., Overwatch, Call of Duty.

Strategy/RTS Game

Real-time or turn-based titles emphasizing tactical decision-making, e.g., StarCraft.

Battle Royale

Last-player-standing genre exemplified by Fortnite and Apex Legends.

E-Sports Publisher

Company owning legal rights to a game, controlling gameplay, monetization, and competition rules.

Sports Management Degree

Academic program providing broad foundational knowledge of the sports industry.

STAR Method

Interview framework: Situation, Task, Action, Result.

OPEN UP

Career-networking mantra encouraging professionals to be receptive; coined by industry speaker (lecture reference).

Mehrabian Communication Model

Rule stating words convey 7 %, tone 38 %, and non-verbals 55 % of a message.

Personal Branding

Process of building and conveying one’s professional identity and value proposition.

Brand

Name, term, sign, symbol, design, or combination that identifies and differentiates a product or entity.

Visual Brand

Tangible elements such as names, slogans, logos, and characters representing a brand.

Athlete Brand

Perceived image of an athlete, combining performance, attractiveness, and lifestyle.

Athlete Brand Dimensions

Athlete performance, physical attractiveness, and marketable lifestyle.

Marketable Lifestyle

Off-field persona and activities of an athlete that attract fan interest.

Organizational Branding Elements

Name, logos, colors, mascots, rituals, uniforms, products, and even buildings.

Color & Branding Example

Yankees’ pinstripes or Notre Dame’s gold helmets as distinctive identity cues.

Digital Content

Online material created to engage audiences and build connections.

Search Engine Optimization (SEO)

Techniques that improve a website’s visibility in search engine results.

Content Marketing

Creation and distribution of valuable, relevant, consistent content to attract a defined audience.

Social Listening

Monitoring online conversations to gauge audience sentiment.

Social Influencing

Leveraging authority and expertise to shape audience opinions on social platforms.

Social Networking

Building relationships and communities on social media around a brand.

Social Selling

Using social networks to identify prospects and nurture sales relationships.

Advertising (marketing role)

Paid communication channel used to inform, persuade, and remind target audiences about offerings.