Principles of Marketing Chapter 1 Book: company spotlight

Auntie Anne's

product

range of pretzel flavors, dips, and beverages

to expand their product what did they do?

added an Auntie Anne’s “at home” line available in retail grocery stores

price

the signature and speciality pretzel ranges from $3-$5

place

located in high traffic areas, like malls and airports

promotion

“pretzel perks” (rewards) to encourage frequent pretzel-eating, and social media following

true or false: to help Auntie Anne’s promotion they regularly release articles to media outlets

true

physical evidence

freshly made pretzels leave a smell through the air to anyone walking remotely close

what is Auntie Anne’s differentiating factor?

place

if Auntie Anne’s were to change to a stand-alone restaurant what would probably happen?

their sales would decrease dramatically since it would not be as tempting or convenient to the shoppers and travelers.