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cocktail party phenomenon
we care so much about ourselves that we are always looking to hear our name, in complex environments, if we hear our name being said across a room we will pick up on it because we care so much about ourselves
Measuring the capacity and duration of sensory memory
An array of letters flashed quickly on a screen, participants were asked to report as many as possible sensory memory has a large capacity but short duration
implicit is unconscious effortless retrieval (procedural memory) basal ganglia
explicit conscious, effortful retrieval of memory, hippocampus/prefrontal cortex
the tendency to show greater memory for information that comes first or last in a sequence
primacy - are able to devote more resources to the information so we are creating stronger/better memory, more stable
recency - works because the information is still in our short-term memory, but if you go over the duration of short-term memory, it will go away, will happen if you immediately test memory
how open you are to changing you memory, effects of misinformation from external sources that leads to the creation of false memories
- reconsolidation process
classical conditioning
more reflexive or automatic behaviors
Shows that fears can be conditioned and unconditioned
unconditioned stimulus - loud sound
conditioned stimulus - white rat
unconditioned response - fear
conditioned response - fear
generalization - fear of other fuzzy things
occurs when a strong conditioned stimulus is paired with a neutral stimulus, causing the neutral stimulus to become a second conditioned stimulus
a conditioned stimulus can begin to act as an unconditioned for a new round of learning