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financial objectives
these include gross or net profit percentages as drawn from the projected financial statements
management objectives
these include enterprise type choice and completion of business registration requirements
internal objective
include expected learnings from the business simulation
customer objectives
these includes surveys from clients
specific measurable attainable relevant rime bounded
smart
goals
are shorter term directions
false
philippine sari sari store is an example of retailing business
wholesaling
sale of goods in large volumes
service
offers merchandise with no physical form
merchandising
buy and sell type of business
manufactoring
converting raw materials into finished products
secondary data
public documents, books, hournals, magazines, the internet
promotion strategies
utilize tools that are designed to communicate
service
features and characteristics may change with the clients experience of the same
cost plus pricing
specified amount is added to thhe unit cost
threat
changing customers’ needs and tastes
weakness
narrow product line
strength
good and well trained marketing staff
strength
affordable but profitable prices
weakness
inaccesible location to customers
opportunity
changes in market trends due to new developments
threat
costly regulatory requirements
threat
a rise in the sale of substitute goods
opportunity
sudden shifts in customers tastes, which favor the entrepreneurs products
weakness
below the average marketing skills
strength
high quality products
strength
good business location
strength (weakness, correction pg 17)
weak distribution image
opportunity
possibility of getting business offers from the external communities
threat
entry of low cost companies into the market
objectives
these are specific targets set by entrepreneurs to direct them into achieving their goals
mission statement
it is a declaration of the purpose of the organization and often defines the scope of its operations
vision statement
it is an affirmation of what the enterprise wants to become
false
feasibility of the business involves the availability of manpower
business plan
it is a management tool, which focuses on the nature of the business in a logical and organized manner
corporation
this refers to a separate body consisting of at least five individuals
partnership
refers to an association of two or more persons to carry on as co owners of a business for profit
sole proprietorship
owned by the individual who starts the business for which he has full responsibility
secondary data
public documents, books, journals, magazines, the internet
merchandinsing (correction, retailing)
sale of goods in small quantities