cb test 2
0.0(0)
Studied by 0 people
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt PlayCard Sorting
1/358
There's no tags or description
Looks like no tags are added yet.
Last updated 2:58 PM on 3/18/26
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
359 Terms
1
New cards
Understanding a word based on its definition (like “discount”) is:
Semantic Meaning.
2
New cards
Different emotional/personal meanings attached to the same word is:
Psychological Meaning.
3
New cards
True or False: Starbucks focused scent on fresh baked pastries.
False.
4
New cards
True or False: One soda can actually contain more than the other despite looking the same.
False.
5
New cards
1.
6
New cards
Front: Child learns behavior by watching others
7
New cards
Back: Modeling
8
New cards
9
New cards
2.
10
New cards
Front: Marketing based on how kids think at different ages
11
New cards
Back: Piaget’s Stages of Cognitive Development
12
New cards
13
New cards
3.
14
New cards
Front: Family members play different roles in purchase decisions
15
New cards
Back: Family Decision Making
16
New cards
17
New cards
4.
18
New cards
Front: Learning consumer skills/attitudes over time
19
New cards
Back: Consumer Socialization
20
New cards
21
New cards
5.
22
New cards
Front: Learning through rewards/punishment
23
New cards
Back: Instrumental Training
24
New cards
25
New cards
6.
26
New cards
Front: HLC + occupation used for segmentation
27
New cards
Back: HLC/Occupational Matrix
28
New cards
29
New cards
7.
30
New cards
Front: Household = all people living in a unit
31
New cards
Back: True
32
New cards
33
New cards
8.
34
New cards
Front: Budgeting, comparing prices, evaluating value
35
New cards
Back: Consumer Skills
36
New cards
37
New cards
🟦 SECTION 2: Groups, Culture, & Influence
38
New cards
39
New cards
9.
40
New cards
Front: Primary groups = strong ties, frequent interaction
41
New cards
Back: True
42
New cards
43
New cards
10.
44
New cards
Front: Consumption subcultures act as:
45
New cards
Back: Reference Groups
46
New cards
47
New cards
11.
48
New cards
Front: Harley riders lifestyle group
49
New cards
Back: Brand Community
50
New cards
51
New cards
12.
52
New cards
Front: 3 types of reference group influence
53
New cards
Back:
54
New cards
55
New cards
Informational
56
New cards
57
New cards
Normative
58
New cards
59
New cards
Identification
60
New cards
61
New cards
13.
62
New cards
Front: Primary groups vs secondary groups
63
New cards
Back: More influence on behavior
64
New cards
65
New cards
14.
66
New cards
Front: Influence stronger when purchase is:
67
New cards
Back: Not necessary
68
New cards
69
New cards
15.
70
New cards
Front: Shared product-based subgroup
71
New cards
Back: Consumption Subculture
72
New cards
73
New cards
16.
74
New cards
Front: Goodreads-type platform
75
New cards
Back: Online Community
76
New cards
77
New cards
17.
78
New cards
Front: Why marketers show group use
79
New cards
Back: Reference group influence
80
New cards
81
New cards
18.
82
New cards
Front: Identification = adopt group values
83
New cards
Back: True
84
New cards
85
New cards
19.
86
New cards
Front: Informational ≠ compliance for rewards
87
New cards
Back: False
88
New cards
89
New cards
20.
90
New cards
Front: Influence strongest when product is:
91
New cards
Back: Highly visible
92
New cards
93
New cards
21.
94
New cards
Front: Asch phenomenon
95
New cards
Back: Conform due to social pressure
96
New cards
97
New cards
22.
98
New cards
Front: Online reviews/posts
99
New cards
Back: Word-of-mouth
100
New cards
