module 4 - threat of substitutes

threat of substitutes is strong when good substitutes are readily available and competitively prices?

yes - since substitutes satisfy similar need, their access and affordability increases the threat

threat of substitutes is high when substitutes have inferior features

no - given that the substitutes and focal products satisfy similar needs, a substitute with inferior features will not present a high threat to the focal product

the threat of substitutes is high when buyers have low costs associated with switching to substitutes

yes - when buyers can easily switch to substitutes, and the substitute meets similar needs as the focal products, the threat of substitutes is high

please don’t tap the glass

the fish get scared