DMD C2 Discovering Media in the Digital Age Notes

Explain THREE (3) characteristics of New Media which has made many of its users engage and interact with one other using it

-(Also known as convergence)The creation of new textual experiences. This includes the integration of multimedia elements (text, audio, video images) which enhances user engagement & promotes greater interactivity

-The development of new relationships between subjects(both users & consumers). This encourages a more participatory culture, where individuals can contribute to content creation and share their perspective across various platforms.

-Communication in new media demands readers to interact/comment/post their reviews online. It is categorised as collaborative, networked, and unidirectional.

-Creativity. Users can create & edit videos/ post blogs/ post reviews.

Explain FOUR (4) differences between the Industrialization Age and digital Age with current media examples.

Industrial Age : Organisations are centralised & hierarchical, with chain of command and large siloed departments. in Digital age, organisations are internetworked, self managed. Knowledge newtorking and enforces small connected workforce.

Employees: Industrial age focuses on inputs, perform repetitive tasks and stask/job are clearly defined. Digital age focuses on outputs, perform adhoc activities and jobs are not clearly defined.

Economic Environment. Industrial age: Low level on uncertainty, reseults are visible and quantitative, and mass production. Digital age: High lvl of uncertainty, results are invisible and qualitative, and custom production.

How does the shift from traditional media to new media impacted communication. Provide TWO (2) examples and justifications to support your answer

The shift from traditional media to new media has significantly transformed communication by allowing for real-time interactions and user-generated content. For example, social media platforms enable audiences to engage directly with brands and share their opinions, while blogs and vlogs provide a platform for individuals to express personal viewpoints, fostering a more participatory culture.

-Motion pictures have moved out of the confines of theatres to tht most powerful networking site, i.e Youtube, Netflix, Vimeo. This shift has enabled the rise of streaming services and on-demand content, which allows consumers to access media anytime, anywhere, compared to scheduled broadcasts of traditional media. Additionally, the interactivity offered by platforms like Twitter facilitates immediate feedback and conversation surrounding news and events, contrasting with the one-way communication of traditional media.

Choose a social media and discuss how interactions and engagements has shifted from the traditional method to how it is now

The shift in social media interactions, such as those on Facebook or Instagram, has moved from traditional one-way communication to a more dynamic model where users engage through comments, likes, shares, and direct messaging. This transformation facilitates instant feedback and community-building, enhancing user participation and connectivity.