4-BEHAVIOURIST

Scientific credibility

P-Focuses on scientific methods
Ex-High controlled+ measurable+ environmental stimuli
Ev-Pavlov+ Skinner, Skinner minimised noises in cage
L-Behaviourism seen influential in development of psychology, greater credibility+ status

Ethical implications with animal studies

P-Criticised for use of animals
Ex-Exposed to aversive conditions, affects response
Ev-Skinner, pigeons kept at 3/4 wight, to ensure hunger
E-differences in humans and animals, cognitions
L-Inappropriate to generalise findings

Real-life application

P-Principles applied to broad range of problems
Ex-Gambling better understood through operant
Ev-Gambling maintained by reinforcement, social+ rewards
E-negative reinforcement through loss, pay price
L-Many applications understanding treatment particular behaviour

Animal brains not same as human brain

P-Animal brains not same as human ones
Ex-cognitive processes different, humans more developed
Ev-Human brains 3/4x larger than apes, 'wrinkled' for bigger cortex
E-Rats have similar brain structure, both cerebra+ hippocampus for memory
L-Debatable how beneficial to generalise animals-humans