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Djurdja Bartlett, Fashion and Politics
era where politics is largely mistrusted and divisive
fashion cld provide means of challenging such dissension
fashion could repair old/new injustices, create a bridge btwn politics/econ
fashion provide a platform for urgent socio-cultural conversation
FASHION AS A REPRESENTATION AND VISUAL ENFORCEMENT OF POWER
Garments, body, etc imbued with message - abstract concepts to visual/material presentation
examples of fashion as representation of power
portraits of royals (ex. Prince Alessandro Farnese)
Lady Gaga at Biden’s inauguration
FASHION’S ROLE IN STRUCTURING SOCIETY throughout history
making social order visible through garments
structure needs visual elements to reinforce it/extend influence
Fashion as structuring society examples
french 3 estates
nazi designations like stars etc
FASHION’S ROLE IN STRUCTURING SOCIETY contemporary examples
Vetements FW17 > inspired by everyday/pedestrian/clearly recognizable archetypes
FASHION INSTRUMENTALIZED BY AUTHORITARIAN REGIMES
Hitler wanted to get rid of the difference and Mussolini wanted everyone to participate (artists etc) in the building of fascist culture
Fashion in Mussolini’s Italy
Focus on the appearance of women - everyone has to be part of fascist effort/war effort
Women during war who wore fashionable looks accused of “servility” or “self interest” and of “attacking the conscious body of the nation”
Female devotion to intl fashion was a way their fidelity to regime was measured
Appearance under regime was a politcial issue - beauty was promoted as a spiritual duty of the “italian woman”
Considered french fashion too frilly and superficial, wanted to go back to fashion as more functional and fascist
Belleza Magazine in Fascist Italy
First issue of magazine looked like roman bust > return to the old
Mag goal was to encourage the creation of italian fashion
Promoted "silhouettes of the year” - very simple, broad idea of what the designers should be inspired by under fascism


Fashion as demonstration of resistance: Russian Stilyagis
Subtly resist regime, say something about their beliefs - interest in American culture
Against austerity of country
Fashion as demonstration of resistance: Abbie Hoffman
Very political figure
dressed very casually in hippie style
opposing the establishment by using the exact opposite of what was promoted by establishment
Fashion as demonstration of resistance: Queen Elizabeth II
Not allowed to publicly express views, wore bright blue in 2017 - asserting her support for remain (BREXIT era)
POLITICS AS A TOPIC OF INTEREST FOR FASHION
Always a possible topic but even more so in recent years - we can question their intentions
Fashion Interested in Politics: Contemporary examples
Balenciaga FW22 = Reaction to war in Ukraine
Willy Chavaria SS26
Not trying to dumb stuff down
Incorporating political elements into every part - how you do everything, archetypes etc
THE INTRINSIC POLITICS OF THE FASHION SYSTEM: Jaden Smith/Louboutin
nepo baby > continuing system of privilege
part of western ecosystem > polarised fashion system around same areas
2 men working together

Fashion Shows and Protests
Both are things that require movement among other similarities
Chanel SS15 corny example
Using colors to stand out and signify
1998 Jakarta protests
Gulabi Gang
Green Party
Gilets Jaune
1998 Jakarta Protests
how to proceed after the authoritarian regime had been toppled
A lot of different groups protests with very different opinions
Students wanted to express opposition to what the rest of the mass were saying and thus chose to wear jackets with really bright colors in order to stand out
Gulabi Gang
Wear pink saris and protect/support women in domestic violence etc scenarios
Anti war protests in the 1970s
Even veterans would engage with the stereotypical, anti-militaristic, counter culture style of dress
Military jackets worn to express how antithetical their message was > modified with elements from counter culture to completely remove the jacket from its initial meanings
Gilets Jaune/Black Bloc
“we don't have the same jersey but we have the same passion” > graffiti
Gilets Jaune origins
Started with change of gas prices (for regular commuters) then extended beyond to many political issues within france in the period
Protest at round abouts and also entry to paris, main areas of paris - particularly those associated with power
Began to reflect the issue of the government that would not take into account the reality of a part of the population
2008 = compulsory to have yellow vest in back of car
Evolution of Gilets Jaune
Vest became the exact opposite of normal > no longer associated with its physical propriety but with its political messaging
Movement got too big > potentially damaging, so many causes no main structure, diverse within movement
Vests themselves used to explicitly note the movements goals (in writing on them) - the people themselves become the banners
Macron as having
the political power of representation
Opposite of Representation
benefits of anonymity
Practical Side of Concealement
Concealment of identity is a way to protect yourself when speaking out against regime, espouse controversial opinions
Concealment as getting rid of personal identities
together they are the movement
individuals in movements can be replaced, its the ideology thats important
Black Bloc as opposed to Gilets Jaune
GJ wanted to be visible, BB doesnt want to be seen or represented
How the Black Bloc wants to appear
not as weak/vulnerable in face of power
composed and constitute a threat
collectively preserved militant anonymity
Black Bloc History
began with advent of fascism
italy in the 1930s
Against Representation: Leviathan & Black Bloc
Leviathan Wearing all the tiny individuals that compose the state
BB refuse to become part of the state by wearing black (anarchist element of their action)

Reversal of the Gaze: Black Bloc
engage with smaller, on-the-ground right wing actions, they usually invade those networks to find info
Crest Hill Prison - Foucault
system of surveillance
structure organically directs inmates to behave thru constant visibility /potential gaze

Counter-Visualities Example
at Louvre, you are encouraged to look at the Mona Lisa in particular – regardless of the paintings around
social aspect imposed on your vision and visuality
Activist Counter Visibility Examples
FEMEN (slut walks etc)
PETA (Fur? I’d rather go naked)
Tahrir Square, 2011 (“No to Stripping the People”)

Counter Visibility: Fixation by Petr Pavlenski (2013)
nails testicles to ground outside kremlin
Action of choosing to use his own body to assert something is a way to create very direct reaction within audience - brings viewer back to own identity
Words are not enough, need to result to more shocking images

Counter Visibility: Animal Rights Activism
social activism based on performance, specifically based around body
encourages people to imagine the actions as occurring to their own body
Counter Visibility: PETA & “Id rather go naked” anti-fur campaign
Ambivalence of the spectacularization of the body as a way to make a statement
Allowed for political activism to become mainstream/easier to digest less confrontational content
Counter Visibility: PETA & “Id rather go naked” anti-fur campaign ISSUES
Mostly female body displayed > usually white
Conventional norms
Adding sexualization elements: need to make it desirable somehow beyond politics
Choice to use body is striking and powerful, but is complex because the body is so socially-charged, hard to be neutral
Collective Identities: Chicago 7 (1970)
Not an official organization, but worked as a group - created massive demonstration that “degenerated” and they were put on trial together
all came from very different backgrounds and activist groups
Social Movements
Mobilization around common claims, opinions, and interests
Usual Means of Social Movement Action
Usual means of action: demonstrations, occupations, strikes, etc > importance of the collective
social movements contribute to show where state action is needed
What are Social Movments NOT
a trend
political party
subculture
Subculture
like social movements, also a mobilization of people that share similar values/culture/ideology BUT no clear political ambition - They can be fused
Culture and hegemony
Importance of Expression
Language that resonates with the participants: what's good, what's bad, who is the participant vs adversary
Identity question very salient in social movements, especially in the 1960s
Asserting your identity, presence
>>> importance of the sense of belonging (//fashion)
Gay movement for example in 60s/70s
Collective Identities
How you navigate individuality of your identity with the aspects that constitute the social identity of the movement
Role of state in generating collective identities
pinpointing physical features
restraining social activity
shaping one’s life => creating of a subgroup in society fostering collective identiity
Collective Identities and Fashion
Visual marker to signify one’s support to a movement
Embodied practice of the ideology
Common awareness of garments
KKK Origins
1865: birth of the movement at the end of the American Civil War by a group of men refusing to accept the end of slavery, aiming at scaring Black people
1867: convention in Nashville to declare the birth of the “Invisible Empire of the South” with a grand wizard as leader and followers
Rebirth of KKK
beginning of 20th century, peaking in the 1920s
Kept similar uniform, added a burning cross to their paraphernalia
Night actions + demonstrations and rallies
Growing hostility compared to the first wave of the movement, incorporated a hatred of the Jews, Catholics, foreigners
KKK toppling but frequent resurgences
Women of the Klan
usually support-based position of women in racist groups (same with Nazis, fascists, etc), understudied
Rise of Women’s KKK during 2nd wave
more “implicit” and subtle” actions compared to men
Women of the Klan’s conflicting relationship to feminism
weaving languages of emancipation with conventional and racist values
KKK Garments
Supporting the uniformity of the movement
Care and the nurse inspiration (double semantic of the white outfit)
Morality and avoiding “seductive allurements”
SNCC
Student Nonviolent Coordinating Committee
emerged in NC during civil rights mvmt
eventual discontent amongst black part of mvmt

1964: Civil Rights Act
Exacerbating racial differences
African American frustration
Rise of Black Power
Black Panther establishment
Est 1966 by Huey Newton and Bobby Seale
revolutionary group aiming at challenging society in favor of African American community
stemmed from disappointment in civil rights mvmt/act
Black Panther actions
Moving away from nonviolent protests/response to police brutality
Survival programs to support African American communities in specific neighborhoods through food distribution, health issue assistance
Legal actions, demonstrations, rallies, etc to get Black activists discharged/freed
Black Panther Garments
Uniformity
Leather jackets, denim pants, berets, guns
Black Panther pride in African American Identity
Afros > against normative white society
No replication of white tropes, assert your own identity
Black Panthers and Gender
Behavior same for both genders > could say movement was very forward thinking in terms of gender distinction/boundaries
Women (ex. Kathleen Cleaver and Angela Davis) had power within party
Black Panther Military aesthetic
offices designed like barracks
symbolic power of the beret (embodying party)
personal elements can turn into
representations of the movement
ex. angela davis’ hair

Skinheads Subculture origins
British and inheriting from the Mods and inspired by Jamaican (rude boys) culture + West Indians
Skinheads values
Proletarian, puritanical, and chauvinist
“Kind of a caricature of the modern workers”
Garments and language represent a conversation between different origins
hence depriving objects of their initial meaning in order to convey the idea of a contemporary working class (skinhead example)
Codes defined/recreated by skinheads
Dr Marten shoelace color, “boot parties” (curb stomping), ‘braces’ rather than suspenders
important distinctions btwn diff skinhead groups
What did the skinheads embody?
shared system of value and fetishization of social class
Fred Perry and Skinheads
Fred Perry has incorporated it into some of their branding
Fights breaking out at sample sale in france when many skinheads came
Trying to distance themselves -ex. Statement by FP after Proud Boys incorporated their garments into wardrobe, had to discontinue a certain colorway
Clothing as objects in which subculture members can see
their central values held and respected