Lecture Notes on Compliance Tactics and Close Relationships

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These flashcards cover key terms and concepts related to compliance tactics, relationship development, and the maintenance of close relationships as discussed in the lecture.

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14 Terms

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Petitioning

A method used by charities to gain support by having individuals sign a petition before soliciting a donation.

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No Obligation Free Trial

A marketing tactic where customers are encouraged to try a product or service without any initial financial commitment.

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Lowball Technique

A strategy where an enticing offer is made followed by the disclosure of additional costs after the commitment.

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Reciprocity Principle

The social norm suggesting that people feel obligated to return favors or gifts received from others.

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Door in the Face Technique

A compliance tactic in which a large request is made knowing it will be refused, followed by a smaller request.

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Scarcity Principle

The principle suggesting that people value items more when they perceive that they are limited or hard to obtain.

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Proximity

Geographical or spatial closeness that influences the formation of relationships.

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Familiarity

The process through increased exposure to others can enhance attraction.

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Reciprocal Liking

The phenomenon where people tend to like others who they believe like them back.

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Self-Disclosure

The act of sharing personal information to foster intimacy in relationships.

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Social Exchange Theory

The theory that relationships are maintained based on a cost-benefit analysis by individuals regarding rewards and costs.

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Comparison Level

A personal standard used to evaluate the acceptability of rewards and costs in a relationship.

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Communal Relationships

Relationships where exchanges are based on care and concern rather than strict cost-benefit calculations.

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Friendship Repair Rituals

The process involving reproach, remedy, and acknowledgment aimed at resolving conflicts in friendships.