Consumer Protection Act 2007

Prohibited sales practices, price displays

Consumer Protection Act 2007

Makes the retailer responsibly to be transparent in all their dealings. Consumer is protected against unfair, misleading or aggressive sales practices

Prohibited Practice - Misleading Practices (1)

Providing false info about ingredients weight or origin, description or pricing. When on sale the previous price must be displayed.

Prohibited Practice - Aggressive practices (2)

Harassement, intimidation or force, exploiting into a position of power

Other prohibited practices (3)

False claims about products, seeking payment for unsolicited goods

Price displays

Full price of goods must be displayed inclusive of all relevant taxes, inc. VAT.
Prices must be on or near the product