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Persuade, inform, entertain
Three Purposes of Communication
Audience
Those to whom you will speak or write
Outline
A diagram that shows how your communication will be organized
Be clear, use familiar words, eliminate clutter, stay active, put statements in positive form, use parallel structure
Six Vital Communication Principles
Arguments
Reasons given in proof or rebuttal
Topic sentence
Introduces the main idea of a paragraph
Thesis statement
The central message of an essay
Objection
Reasons or arguments presented in opposition; improves your communication as well
Conclusion
Final remark to reiterate thesis in different words
Staff study
Provides a professional format for presenting concerns and solutions
Problem, factors bearing on the problem, discussion, conclusion, action recommended
5 Parts of a Staff Study
Problem
Clearly and concise statement of problem author is trying to solve
Factors Bearing on the Problem
This section identifies facts, assumptions, criteria, and definitions weighing on the problem
Discussion
Offers the author’s perspective of a problem within the squadron and explains his or her solution along with other possible solutions
Actions Recommended
Simple list of actions necessary to implement solution(s)
Manuscript, memory, impromptu, extemporaneous
4 Most Common Formats of a Speech
Manuscript
Employed only when the material being conveyed is so important or complex that an inaccurate phrase might cause a great misunderstanding
Memory
The speaker becomes overwhelmed with accurately stating the speech as memorized, so he loses spontaneity
Impromptu
The speaker is given a topic and only a few minutes to gather his thoughts before speaking
Extemporaneous
Extemporaneous speakers study their outline in depth, but instead of planning what they’ll say word-for-word, they grant themselves freedom to be spontaneous
Specific purpose, central idea, introduction, body & conclusion
Parts of a Speech
Specific purpose
A clear statement of what you hope to accomplish as a result of your speech
Central idea
A compact expression of your argument
Signpost
Brief verbal cues indicating your progress through an outline
Resume
Briefly documents your work history and gives you the opportunity to show what makes you qualified for a job