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case study
a deep and detailed look at one person or small group to learn about behavior
confounding variable
an extra factor that sneaks in and messes up results because it affects the outcome
control group
the group in the experiment that does not get the special treatment, nothing changes to it and stays the same. used to compare
correlation
a measure of how two things go together
positive correlation
both go up or both go down
negative correlation
one goes up, the other goes down
correlation coefficient ®
a number from -1 to +1 that shows how strong the correlation is
strong positive
close to +1
strong negative
close to -1
close to 0
little to no correlation
dependent variable
the thing you measure in an experiment (the outcome)
descriptive statistics
numbers that summarize data (mean, median, mode)
distribution
the way scores are spread out
normal distribution
bell shaped curve, average in the middle
skewed distribution
lopsided, pulled to one side by extreme scores
double blind design
neither the participants nor the researchers know whos getting the real treatment vs placebo, avoids bias
ethical guidelines
rules to protect people in studies
confidentiality
keeping participants information private
debrief
after study, explain what really happened
discontinued participation
people can quit at any time
informed consent
participants must know what theyre agreeing to
voluntary participation
nobody can be forced to join
experiment
a test where researchers change one variable to see if it causes a change in another
experimental group
the group that does get the special treatment
falsifiable hypothesis
a guess that can be proven wrong through testing (important for real science)
generalizability
how well the results of a study apply to people outside the study
independent variable
the thing the researcher changes (the cause)
institutional review boards (IRBs)
committees that check if experiments are safe and ethical before they start
mean
the average (add up numbers, divide by how many there are)
median
the middle score when numbers are lined up to smallest to biggest
mode
the most common number in a set
naturalistic observation
watching behavior in a natural setting without interfering
operational definition
explaining exactly how you will measure something. (ex: happiness measures as number of smiles per hour)
placebo condition
fake treatment given to see if people improve just by believing
placebo effect
when people improve because they think they got the real treatment
qualitative data
descriptions, words, observations (ex: student looked nervous)
quantitative data
numbers and measurements (ex: reaction time = 200 ms)
random assignment
randomly putting participants into groups (experiments vs control)
random sample
randomly choosing people from a population to join the study
reliability
getting the same results if you repeat the test (consistency)
replicability
when other researchers can redo the study and get similar results
representative sample
a group that accurately reflects the larger population (age, gender, ect)
single blind design
participants dont know which group they’re in, but researchers do
statistical significance
when results are not likely due to chance (usually p<0.5)
survey
asking people questions to gather data about attitudes or behaviors
validty
how accurate a test or experiment is—does it actually measure what its supposed to measure?