eng gta

Allegory

A story or visual image with a second distinct meaning partially hidden behind its literal or visible meaning. A common technique of allegory is personification; thereby abstract qualities are given human shape. An ... may be conceived as an extended metaphor.

Angle

... is often used to convey point of view. In order to make something look powerful and commanding the eye or the camera is positioned below the subject in a low angle shot, looking upwards. To create a sense of equality between the subject and the viewer, the camera is positioned at eye level. In a high angle shot, the camera is above the person or object, often making the person or object appear weak, inferior or under pressure.

Body language and gaze

Facial expressions, gestures, stance or position – can convey the attitude, feelings or personality of the individual shown. Take note of the direction of the subject’s eyes.

Composition

What is included is deliberately placed (also applies to what is omitted). Consider all inclusions and omissions e.g. surroundings, objects, clothing etc. Also see layout

Colour, Hue and Tone

In black & white images examine the use of contrast, light and darkness. In a colour image, colours are used to signify feelings and evoke a response. E.g. Red \= passion, anger, hell, vitality, etc. blue \= peace, harmony or coldness.

Context

Cultural, historical, social, situational and personal circumstances in which a text is composed and responded to.

Contrast

Comparing "before" and "after". Changes in perspective, point of view, and colour and saturation style can be made to evoke comparisons. The arrangement of opposite elements (light and dark, large and small, rough and smooth) to create interest, excitement or drama.

Framing

The same camera shots and angles relevant to film. Close ups, extreme close ups, medium shots, long shots, tilted up or down shots etc.

Layout

The organisation of the elements on the page

Omissions

What has been deliberately left out.

Orientation, Point of view

Relates to framing and angle: is the responder positioned above the image (looking down), below or at eye level?

Positioning

Consider which objects have been placed in the foreground, middle ground or background.

Rule of thirds

Divide an image into thirds from the top and sides and look at the placement of people and/or objects. An object in the top third is usually empowered whereas anything in the bottom third is disempowered.

Salience

The part that your eyes are first drawn to in the visual. Colour, image and layout determine what the salient image is.

Symbols /Symbolism

Symbols represent an object, action, idea or concept.

Text Style

Consider the font, colour, size and placement used in the text.

Texture

The roughness or smoothness of an image

Title

Consider the significance of the text and the language of the title.

Tone

This refers to the attitude or voice of the composer

Vectors

The line that our eyes take when looking at a visual. Composers deliberately direct our reading path through the vectors. E.g. If all of the subjects are tall, long and upright our eyes follow straight vectors that lead to the top of the frame. This could make the subject seem powerful or inflexible.