MIL 12 | Q2L7

LESSON 7: Motion Information and Media | Media and Information Literacy, 2nd Quarter

Motion

The act or process of moving or being moved

Motion

The action of constantly moving from one place to the next or changing position

Motion media

A media communication that provides the presence of spatial movement of texts and images

Motion media

Considered as collections of images and footages.

Motion information

The file or clip that is created using motion media.

Motion information

Occasionally, it is utilized as a support to the visual tracking of a certain thing or object.

Rendering

The act of displaying consecutively various frames per second, motion is produced

Storyboard

This series of frames or graphics follows a sequence to create a story or a message.

Storyboard

Represents the shots planned for a commercial, film, or television show

Characteristics of Motion Media

• These transfer messages to many people 

• These deliver the same message to the audience at once 

• These represent messages that are typically indifferent and temporary 

• These are multisensory 

• These are formal, influential channels of communication 

• These are contributors in behavior and attitude alteration 

• These discuss some important issues, persons, organizations, or social movements

Informal Motion Media

These motion media are created by people just for personal consumption

Formal Motion Media

Made by professionals, such as film directors, who follow the standard of the industry when it comes to the refinement and creation of motion media.

• Generating of storyboard

• Scriptwriting and dialogue recording 

• Sketching for animation; Acting and shooting for video 

• Adding background music and background details

• Rendering

The formal production of motion media includes the succeeding steps

• Film

• Television

• Interactive Video

• Other (such as Internet and Mobile Phone)

Formats of Motion Media

Film

a series of moving graphics or images, with accompanying of a recorded sound

Television

a telecommunication system for transmitting and receiving visual images and sounds that are reproduced on screens

Interactive Video

a kind of digital video that involves the user’s interaction and participation

• Internet 

• Film and Television Studios

• Broadcast Channels

• Video Channels

• Library

Sources of Motion Media

Internet

a universal computer network that delivers a variety of information and communication facilities

Film and Television Studios

a place where films, television shows, and broadcast productions are produced

Broadcast Channels

a terrestrial frequency or computer-generated number over which a broadcast station or broadcast network is disseminated

Video Channels

an account on an online media sharing or streaming service from which one can create media content, such as videos, accessible to other people who are also using the service

Library

a building or room that contains collections of books, periodicals, and sometimes movies and recorded audio for people to read, borrow, or refer to (Oxford University, n.d.)

• Validity of the information

• Source

• Relationship of the author to the event

Basic Methods on Determining the Credibility of Motion Media

• Video smoothness

• Lighting coverage matches 

• Scale and size consistent

Technical methods of detecting tampered/fake video:

Advantages of Motion Media

• Provide better mastery of processes 

• Display the procedures in detail and in sequence 

• Allow for harmless observation 

• Capture motion in a manner that can be viewed over and over 

• Allow recreation of the scenes, history, events, and phenomena 

• Contribute in molding personal and social attitudes 

• Provide problem-solving skills for the viewers 

• Promote cultural understanding and appreciation 

• Establish harmony among the people with different cultural backgrounds

Limitations of Motion Media

• Cannot be interrupted by the viewers 

• At times, unsuitable for other topics that are presented best using stagnant pictures 

• Subject to misinterpretation, especially for younger audiences who lack maturity 

• Oftentimes more expensive than other forms of visual media

Motion

A vital part of any commercial, film, or television show.

Motion

Significant because the movement of the combination of texts and images or pictures delivers an effective message to the viewers.

Motion Design

A discipline that applies the principles of graphic design to filmmaking and video production through utilization of animation and visual effects.

• Speed

• Direction

• Motion Path

• Timing

Elements of Motion Design

Speed

highlights the tone of the movement;

Fast Movement

provides alertness and escalating emotions

Slow Movement

indicates weariness, seriousness, or sorrow

Direction

specifies a movement from one route to another; refer to the growth or shrinkage of an object or thing

Timing

is used to explain or strengthen the message or the event

Objective Timing

can be measured in seconds, minutes, hours, days, etc.

Subjective Timing

is psychologically experienced or felt

Principles of Motion Design

• Speed, direction, and timing should portray natural laws of physics. 

• Timing influences recall. 

• Transitions are utilized to shift between scenes.

• Sound and color enhance depth and purpose to a certain movement. 

• Cartooning one’s image and text offers dynamic movement. This can be easily done by the following movements: stretching, rotating, and squashing. 

• Blurring can be used in several ways. In animation, blurring gives the illusion of fast movement. In videos, blurring is frequently used to censor confidential information or sensitive content.