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Focus
The controlling idea, main point, or guiding principle of your writing. Strong writing has a very clear focus with secondary and related ideas positioned in order to supplement or support it. The focus is usually first articulated in your thesis
Awkward
(adj) - hard to understand; a statement is difficult to understand because it might have grammatical or punctuation mistakes or be unnecessarily complicated
Cohesion
(n) - The action or fact of forming a united whole; in an essay, when the big ideas are laced throughout the composition
Clarity
(n) - the quality of being clear and easily understood by others
Concise
(adj) - giving a lot of information clearly and in a few words; brief but comprehensive
Coherence
(n) - the quality of being logical and consistent
Ambiguity
(n) - the quality of being open to more than one interpretation; not easy to understand
Nuance
(n) - a subtle difference in or shade of meaning, expression, or sound
Articulate
(v) - express (an idea or feeling) fluently and coherently.
Integrity
(n) - the quality of being honest and having strong moral principles; moral uprightness
Indifferent
(adj) - not caring
Diligent
(adj) - careful and persistent work or effort; hard working
Meticulous
(adj) - Paying extreme attention to detail
Inquisitive
(adj) - curious or inquiring
Sus
(adj) - giving the impression that something is questionable or dishonest; suspicious
Rhetoric (n)
The art of speaking and writing effectively; the study and practice of persuasive communication.
Exigence (n)
The perceived need or problem that prompts a speaker or writer to communicate; an urgent situation or issue a text addresses.
Context (n)
The social, cultural, historical, political, or institutional circumstances that influence how a text is created and understood.
Subject (n)
The main topic or issue a text addresses.
Purpose (n)
The speaker’s or writer’s intended goal—what they want the audience to think, feel, or do.
Audience (n)
The specific group of listeners or readers a speaker or writer intends to reach or influence.
Speaker (n)
The individual, group, or organization that creates or delivers a text.
Text (n)
Any form of communication (written, spoken, or visual) that can be analyzed as a unified message.
Genre (n)
The genre refers to the type of text the speaker or writer produces
Message (n)
What the writer or speaker wants the reader or audience to understand, to think, or to know
Ethos (n)
An appeal to one's character or credibility
Pathos (n)
An appeal to one's character or emotions
Logos (n)
An appeal to one's reason or logic
Kairos (n)
Choosing the right time to deliver a text
Rhetorical Situation (n)
The rhetorical situation refers to the relationship among speaker, audience, purpose, and context that shapes how a message is constructed and understood.
Rhetorical Analysis (n)
Examining how a speaker or writer uses rhetorical choices and strategies to achieve a purpose with a specific audience.