Heuristics: Vocab

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4 Terms

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Heuristics

Mental shortcuts or “rules of thumb” that people use to simplify complex decision-making and problem-solving

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Framing effect

Describes how presenting information in a positive or negative light can significantly influence people’s decisions and judgements

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Availability heuristic

A mental shortcut people use to assess the likelihood of an event based on how easily examples of that event come to mind

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