MKTG 123 final

What is Marketing?

Selling a product/service through pricing, distribution, and promotion.

What is Advertising?

A subset of marketing; paid media placement to promote messages.

What is Public Relations (PR)?

Marketing of an organization itself, utilizing third-party endorsement to create credibility and tell a comprehensive story.

What are some Integration Techniques in IMC?

Tweets, Facebook messages, Instagram photos, YouTube videos, internet publicity, celebrities, product placements, and sponsoring concerts.

What is Marketing?

Selling a product/service through pricing, distribution, and promotion.

What is Advertising?

A subset of marketing; paid media placement to promote messages.

What is Public Relations (PR)?

Marketing of an organization itself, utilizing third-party endorsement to create credibility and tell a comprehensive story.

What are some Integration Techniques in IMC?

Tweets, Facebook messages, Instagram photos, YouTube videos, internet publicity, celebrities, product placements, and sponsoring concerts.

What is Integrated Marketing Communications (IMC)?

A strategic, integrated, and persuasive use of communications to achieve specific marketing objectives and goals.

What is Branding?

The process of creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

What is Brand Equity?

A readily recognized set of associations – perceptual, emotional – that attach to a company, product (or service), or organization.

What is Brand Image?

The overall perception of a brand, formed from consumer experiences and marketing activities.

What is Brand Attitude?

The feelings consumers and businesses have about a brand. It can be positive or negative, and is usually based on opinions rather than facts.

What is Market Segmentation?

The process of assessing competitive brands and developing differentiated brands that appeal to specific niches.

What is Target Market?

A specific group of consumers at which a company aims its products and services.

What is Competitive Advantage?

The features and benefits of a product or service that cause target consumers to patronize that firm rather than a competitor.

What is Marketing Management?

The process of planning, executing, and evaluating marketing activities to meet organizational objectives.

What is SWOT Analysis?

A tool for situational analysis; strengths, weaknesses, opportunities, and threats.

What is PESTEL Analysis?

The analysis of the external marketing environment, including political, economic, social, technological, environmental, and legal factors.

What is Advertising Strategy?

The process of communicating with customers through various advertising channels.

What is Media Planning?

A plan for the optimal use of media to convey advertising messages to target consumers.

What is Media Mix?

The combination of marketing channels used to reach target consumers.

What is Advertising Frequency?

The number of times target consumers are exposed to an advertising message within a specific period.

What is Advertising Reach?

The percentage of target consumers exposed to an advertising message at least once during a specific period.

What is Cost Per Thousand (CPM)?

The cost of reaching one thousand target consumers with an advertising message.

What is Television Advertising?

Advertising on television; expensive but effective due to combines sight, sound, and motion.

What is Radio Advertising?

Advertising on the radio; cost-effective and allows for targeting and frequency.

What is Print Advertising?

Advertising in magazines and newspapers; can reach specific demographics and offer higher engagement.

What is Digital Advertising?

Advertising on the internet; wide reach, targeting capabilities, and interactive potential.

What is Mobile Advertising?

Advertising on mobile devices; location-based targeting and direct engagement with consumers.

What is Social Media Advertising?

Advertising on social media platforms; builds brand awareness, engagement, and drives traffic and sales.

What is Direct Marketing?

Direct communication with consumers through mail, email, and text messages.

What is Sales Promotion?

Promotional activities that provide incentives for consumers to purchase products, such as coupons, discounts, contests, and sweepstakes.

What is Media Relations?

The process of building and maintaining relationships with media outlets to promote publicity and manage brand reputation.