III-CHAPTER5&6

PERSONALIZATION

Tailoring content or offers to meet individual customer needs.

CUSTOMER RELATIONSHIP MANAGEMENT(CRM)

A system used to manage customer data and relationships effectively.

CONTENT MARKETING

A marketing strategy aimed at attracting and engaging audiences through valuable content.

SOCIAL PROOF

Customer reviews or testimonials that influence others to trust a brand.

MOBILE MARKETING

Mobile Friendly

APP SELLING

The process of offering related products alongside the main product.

BUNDLING AND PACKAGING

Strategy that involves combining products into a package deal.

CUSTOMER PROFILING

Tailor approach

PRICE DISCRIMINATION

Pricing based on customers’ willingness to pay.

PROMOTIONAL DEMAND

Temporary price reductions to stimulate demand.