Marketing

Music Tech || MT CA1 - Introduction to Music Technology and the Music Business

What are the main areas of marketing?

• Market Research - Audience demographic.

• Branding - Development of the brand, logos, color schemes.

• Campaign - Visibility of product.

What is an audience demographic?

A demographic audience profile defines groups based on things like age, gender, income, education, and occupation.

What is a target audience?

A particular group at which a product is aimed.

What is branding?

A public perception (feedback) of a product or company.

What is the purpose of an album cover?

Should encapsulate a band’s branding and appeal to the target audience.

What is a method of getting feedback from consumers?

Questionaries, as feedback is a really important step in brand design.

How should a questionnaire be designed?

• Must be written well, simple and detailed.

• Also good to have a variety of question types such as a rating scale.

• You should use open and closed questions.

What is an open question?

Allows the responder to freely type an answer.

What is a closed question?

Gives the responder a limited selection of options. (e.g. yes or no)